II.
a. SWOT ANALYSIS OF CROCIN:
CROCIN
Company GSK
Category HEALTHCARE
Sector OTC
Tagline The trusted paracetamol
USP Fast acting analgesic and antipyretic
STP
Segment Antipyretic and Analgesic segment
Target Masses
Positioning Safe for all age groups.
A paracetamol based analgesic and antipyretic that provides fast, effective, temporary relief of pain and discomfort.
SWOT
Strength • Strong brand image – global presence in more than 80 countries
• Associated trust with parent company having global presence.
• Different formulations for different set of consumers
• Strong brand recall due to heavy investment in promotions and advertising
• Strong distribution network of GSK
Weakness • Although having both antipyretic and analgesic properties mostly perceived and used for fever relief (antipyretic) which is a smaller segment of market than the analgesics.
• Objections from FDA for some of its campaigns tarnished its image temporarily although they were later sorted out.
• Drug pricing authority imposed a fine of approx. 54 crores in 2014 for excessive pricing of Crocin advance and the prices were slashed to half which did affect the brand image temporarily.
Opportunity • Promotion through medical representatives
•
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It remained without any real competition for almost half a century. In 1940, Reckitt &Colman began developing a soluble aspirin product for relief of fever, pain and inflammation. Disprin was successfully launched in 1948. Disprin was launched in 1948 and the brand name was chosen to link active ingredient of Aspirin with its dissolving nature. It became an international brand in 1950’s across globe. There were only few packaging changes done like initially Disprin was packaged in a distinctive glass bottle with cotton wool inserted at the top and then reckitt and colman developed first aluminium foil
day. lululemon athletica uses fabrics for their apparel that are most suitable for athletic pursuits. The main fabric that they use is called “luon”, which is a mixture of spandex and nylon. The sizes that lululemon athletica offers range from US sizes 2-12 in their tops, bottoms, sports bras, and outerwear. Since lululemon athletica caters to men and women, their product mixes for each gender vary a bit.
WinCo Foods is a supermarket chain with headquarters in Boise, Idaho. It started in 1967 and has since expanded to include over 100 locations throughout the United States. Until 1999, all of its stores operated as Cub Foods or Waremart Food Centers, but the company now has its own branded locations. It also has five distribution centers. The stores and distribution locations employ more than 15,000 staff members in a variety of positions.
Economic responsibility requires a company to remain profitable in order to appease stakeholders and risk management and sound business practices play a large role in acceptable economic responsibility. Johnson and Johnson may have tried too hard to increase its profits, which resulted in mediocre production rather than timely inspection to ensure the products are safe for distribution. A halt in production may decrease profits temporarily, but in the long run, products distributed will be safer and revenue would resume to a normal amount. Instead, trying to be profitable and avoid loss in the short run made Johnson and Johnson less profitable in the long run. Failure in legal responsibility may have caused Johnson and Johnson to fail. The Food and Drug Administration (FDA) regulates drug distribution and has several criteria to pass in order to allow Johnson and Johnson to administer its premier medicines such as Tylenol. Not adhering to those laws allowed the distribution of unsafe medicines, subsequently leading to recalls and damaging the company financially. Johnson and Johnson tried covering up prior recalls of Motrin by hiring contractors to buy every packet (Kimes). Ethical responsibility requires companies do not perform questionable practices such as that described. The secret recall bought attention to Johnson and Johnson that it makes shoddy products out of the public’s view, which is wrong on many ethical bases. In the recent occurrence with Tylenol, Johnson and Johnson slacked on its labeling and tarnished the company’s
Although Pfizer was not required to warn the public and Kline, they were responsible for warning physicians. Pfizer dismissed Kline’s Complaints pursuant to Federal Rule of Civil Procedure 12(b)(6), which successfully dismissed Counts I and VII. Motion to Dismiss under Federal Rule of Civil Procedure 12(b)(6) “for failure to state a claim for which relief can be granted.” As the Plaintiff, Kline should have provided several sets of proof in order to support his claim and be granted the relief. Kline failed to provide the Fact Sheet and Authorization forms under the Joint Coordinate Plan.
In the late 1800’s it was discovered that papa-amino-phenol, could reduce fever, but the drug was too toxic to use. A less toxic extract called phenacetin was later found to be just as effective but also had pain-relieving properties. In 1949, it was learned that phenacetin was metabolized into an active but also less toxic drug, acetaminophen. Since then, acetaminophen has been sold under many over the counter brand names, most popular being Tylenol.
After reading more about Red Bull, I began to notice their success as a company. Their strengths include their marketing and distribution power. Since the beginning, Red Bull has always paid close attention to their branding strategies. “The importance Red Bull gave to marketing was obvious from the fact that it spent over 30% of its annual turnover on marketing, while competitor’s only spent 10%” reported the Amity Research Center. Along with branding, differentiation was used with the can sleek style and creative logo. This was nothing like the world has ever seen, ultimately creating a unique brand for themselves.
Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity.
Hospitals may use them for pain management for trauma-related injuries, cancer or post-surgery, and The Premier Safety Institute states that chronic pain is relieved using opioids on a short-term basis.
Internal resource is the first consideration that can lead to sustainable competitive advantage and Resource –Based View (RBV) is a theory that usefully helps a firm focus on internal resources (Kraaijenbrink, Spender & Aard, 2010). According to RBV (Valuable, Rare, hard to imitate and non-substitutable), companies have different tangible and intangible resources, these resources can be transformed into unique ability, this special ability cannot flow between firms and rival firms and difficult to reproduce. These unique resources and abilities are the source of enterprise sustainable competitive advantage. In this part, Starbucks and Apple are worth to be analyzed by RBV.
Today, it’s still used to treat pain, headache and inflammatory conditions such as bursitis and tendinitis. The bark contains salicin, a chemical similar to aspirin. When combined with the herb's powerful anti-inflammatory plant compounds, flavonoids, salicin is thought to relieve pain (but not fever) and inflammation. In fact, aspirin is actually the brainchild of salicin.
Potent pain medication contains the aspects of utilizing medications such as morphine or demerol, how the medications are dispensed, and t...
·Aspirin (salicylic acid acetate) is an anti-inflammatory (decreases swelling and inflammation), anti-pyretic (fever reducing), and anti-platelet (decreases platelets in the body to thin blood). Many heart treatment patients take an aspirin a day to prevent blood clotting. However, if aspirin is taken in large quantities over long periods of time, it may cause gastric ulcers or other internal damage. The molecular formula of aspirin is C9H8O4. Some examples of Aspirin are Bayer, Ecotrin, and Aspergum.
The talk about prescription painkillers prescribed by doctors are starting to be widely debated whether they’re doing more good than harm. The debate on whether painkillers are good for the human health has came into a mild and somewhat highly discussed topic within the last decade. At first prescribed painkillers were thought to be good, but these prescribed painkillers have always been like a double edge sword usually doing better than bad. The side effects from the painkillers used to be very minimal; for example the common side effects were drowsiness, nausea and vomiting, but since the world is a constantly developing place new painkillers are constantly being developed and so are their side effects” ("Types of Pain Medications on RxList.com." RxList. N.p., n.d. Web. 2 May 2014.’). Not only are the side effects becoming worst, but people are becoming severely addicted to them and in some cases their addiction is lethal and not only kills them, but it can also tear a family apart or put a family in great financial debt because of one person addiction. Now when something that been created to do good starts to be questioned whether it’s actually still good or not is major problem majority of the time.
The financial figures for Heinz in 2003 show that the company had nearly one billion dollars less in sales than for the year 2001. Despite this decline in monetary sales Heinz reported net income that was nearly 85 million more than the year 2001, but down about 260 million from 2002 figures. Heinz reported that growth was mostly realized in the international markets and significant products responsible for expansion were tuna and pet food markets. A merger with Del-Monte (joint venture) was implemented this year and regarded as an opportunity that allowed Heinz to lower debt and expand some products internationally. Heinz was also able to decrease net debt by 1.3 billion in 2003. With these gains in performance Heinz has increased stockholder return by 17%.