Swastika: Symbolism of Good Luck and Hate

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Symbols hold substantial power. When many people see a Nike swoosh, it automatically triggers “Just do it” in their brain. For some, seeing the golden arches of McDonald’s makes them salivate and suddenly long for a Big Mac with salty, crispy fries. Symbols are prevalent in advertising because companies know customers associate visual objects with products, resulting in purchases. Many people are visual, giving images lucrative power. Symbols have a way of manipulating people to purchase products, believe in the slogans they represent, and provide courage and strength in knowing others are uniting behind the symbol too. Symbols influence people, and the swastika is an example of one that will forever invoke emotion in people as it is deeply rooted in our world’s history. The swastika, or twisted cross, is an ancient symbol that architects have found on pottery and coins dating back as far as 1000 BC (Rosenberg). Cultures used the swastika to represent life, sun, power, strength, and good luck (Rosenberg). The swastika was used by many cultures around the world, but th...

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