Situational Analysis Paper

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Situational analysis is often the base of strategy formulation as it provides a complete assessment of internal and external factors. Strategy formulation has several components to it that allows the plan to be shaped. Situational analysis can view the future of customers, growth, competitors and provides an accurate assessment of the organization. The assessment is usually called a SWOT, (strengths, weaknesses, opportunities and threats). Strength and weaknesses is identification in the assessment of internal factors, such as culture, image and structure of the organization .and it could include the operations and financial resources. Strengths are the opportunities that are viewed as a positive within the organization and weaknesses are the opportunities that organization look to for improvement. As stated previously, opportunities and threats are an assessment of the external analysis findings and can occur in the external environment that may cause the organization to change direction. For example, market trends, suppliers, competitors or technology. Opportunities can be viewed as a factor that can influence the …show more content…

Examples of penetration could include the effect of decreased patient volumes and staff is reduced, but as patient volume increases, marketing for per diem staff to assist with the volume fluctuation. Other combinations such as liquidation which can occur when the organization needs to sell part of the assets in order to obtain cash. Harvesting is the discontinuing of those products or services that have depreciated and revenues are expected to decline and cash is needed in the short term. As strategy is related to vision, the reality of where the organization wants to be, analysis needs to take place. Strategies can assist the organizations in defining the state of the organization for the future. (Ginter, Duncan & Swayne,

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