Sir John Reith

1753 Words4 Pages

Sir John Reith Sir John Reith was the first Director General of the BBC, and he had

particularly strong views on broadcasting as having a cultural and

moral responsibility as a means of educating and informing the masses.

He once famously stated –

‘It is occasionally indicated to us that we are apparently setting out

to give the public what we think they need- and not what they want –

but few know what they want and very few what they need. In any case

it is better to overestimate the mentality of the public than to

underestimate it. He who prides himself on giving what he thinks the

public wants is often creating a fictitious demand for lower standards

which he himself will then satisfy’ (1924)

This statement is one which has caused much controversy throughout

the years that Reith headed the BBC, and this essay will attempt to

discuss the BBC as an institution, the reasons that the BBC felt they

had a cultural responsibility to society, the arguments in favour of

the Reithian views and those in opposition, and the role in this of

media policy.

The BBC was formed in 1922 and was known then as the British

Broadcasting Company. It began as a radio broadcaster with a

commercial mission, and the manager at this time was John Reith, an

engineer. In 1927, the company became the British Broadcasting

Corporation, and Reith was knighted in the same year. Nine years

later, in 1936, the BBC began its television service. According to

Gorman and McLean, ‘(the BBC’s) approach to television was heavily

influenced by John Reith’s defin...

... middle of paper ...

...that they can continue to fulfil this aim.

To conclude, it is clear to see why the BBC traditionally felt they

had a cultural aim to educate society. Not everyone has access to

education, and in this sense it is important that there are provisions

for less privileged communities to gain information about things that

are happening in the world. It is also important that there is a

provider of unbiased information in the media, so that people can make

informed decisions and become better citizens. Whilst there are some

who disagree with what they believe to be an ‘elitist’ approach to

programming taken by the BBC, the BBC does still try to provide for

all tastes and minority groups, without the aim of making as much

money as they can, and the fact that they are funded by the license

fee helps to make this possible.

More about Sir John Reith

Open Document