Dehumanization Of Women In Advertising Essay

Everyday, people are exposed to countless advertisements, whether people see these advertisements on a billboard, a commercial, a magazine, or a pop-up on a computer; advertisements surround modern day society. Because advertisements are found almost everywhere, they are a technique to show people how to live a ‘normal life’, they tell people what their beliefs and attitude should be focused on. People learn subconsciously that if they own a certain product then they will be viewed the same way as the person that was used in the advertisement. And who do these companies use to sell their products? These companies use the idea of sex to sell a product. Commercials prove that women can sell almost any product even when the product has nothing

Often times these advertising agencies will turn the body of the woman into the beer bottle itself and cut off the face of the woman, which shows that these advertising agencies fully support the silencing of women, and showing that a woman’s only use or tool is to be a sexual object. When the idea that a human being is merely an object, rather than a person, violence against these people is usually triggered. Because the women become dehumanized and silenced, then violence is the next step. One in four women have experienced physical violence, while one in seven men have and almost 10% of women had been choked by their partner while 1% of men have (National Intimate Partner and Sexual Violence Survey provided by the CDC). This proves that these advertisements have become a big part of our daily lives and really are affecting the ways that people view

Things might be different from the past, but the past will always affect the future of society. Which is shown when Glazer says “In the 1970s, a woman who phoned the police to complain that her husband had assaulted her had little hope of getting her husband arrested. In most jurisdictions, a police officer could not arrest the suspect unless he had actually seen the beating” (Glazer). Some people might say that this was forty years ago, but at the same time this was only forty years ago. Some people are still not supportive that women can vote today. Some people cannot accept the fact that a woman can have a say in society and even make a decision for