The Perfect Body and the Media Argumentative Persuasive Essays

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The Perfect Body and the Media I have the most adorable little cousin named Alexandra, whom I love with all my heart. One day I was very disturbed when she told me that she was fat. She was 4 years old at the time. I was stunned and had no idea what to say to her, so I just told her that she is a healthy little girl and that she needs to not to worry about that. I tried to think of where she would come up with this thought, and after a while I remembered a conversation that her mother and I had. We were talking about how nice it was when we were younger and we did not have to work at being thin. Her mother said something about being fat and Alexandra must have been listening. This got me thinking about how I came to be self conscious about my body. I came to the conclusion that it is just something that every woman has to go through at least one time in her life. But why, what is it that makes every woman want "the perfect body?" I pondered this question for a while, but I was baffled. Later that day I began to read the "Cosmopolitan" and I began paying attention to the advertisements in this very popular woman's magazine; I was amused at the angle the advertisers use to try to get women to buy their product. One advertisement was for an alcoholic drink called Tequiza. The advertisement compared the calories and the fat content of that drink to the calories and fat content in another popular alcoholic beverage. I am under age, but I am a college student so I will not lie and say that I do not drink on occasion, but when I do drink I do not worry about how much fat or how many calories I am taking in. To me this advertisement was completely ridiculous and instead of making me want to buy the product I have now vowed that I will never buy it, all because of its absurd advertisement. Advertisements play a large part in our culture. The images that are used in most advertisements are our fantasies. They portray beautiful, thin people having a great time with whatever product is being sold. According to ads, all women are stick skinny with very large breasts, and all men have a six pack of abs and the pecs to go along with them. Most all people wish they looked as perfect as the models in advertisements, and the advertisers use it to their advantage. This is very disheartening for the normal people of the world. I myself find it to be discouraging, knowing no matter how hard I try, I can never naturally look like those women, and most likely I will not fall in love with a man like that. The massive number of advertisements also shapes our culture. There is an enormous excess of advertisements in our culture; the amount of advertisements we see each day is incredible. I watched a half hour of television and within each three-minute commercial break there was an average of 6 commercials. There are advertisements everywhere. They are on television, on the Internet, in magazines, in newspapers, on billboards, on cars, on city buses, etc. No matter how hard one may try, there is no way to avoid all advertisements. I was amazed at the lengths some advertisers go to while I was shopping at Crossgates mall one weekend with my boyfriend. At one point we made a stop at the restrooms. I went into the ladies room, entered a stall, and when I shut the door I saw little pieces of yellow paper which said, "WILLPOWER IN A BOTTLE: Lose up to 30 lbs. in 30 days-30 days Money back guarantee Call: 1-877-292-9804." I could not believe that people would stoop so low as to put up advertisements in bathroom stalls at the mall. When I left the ladies room and met up with my boyfriend I told him about the little yellow pieces of paper and he said that there weren't any of those in the men's bathroom. It makes sense. Women are the ones who obsess about their weight all the time, and most men do not. It is logical that whoever put the little yellow pieces of paper in the bathroom stalls only put then in the women's room. Seeing the advertisement may even cause a woman to start worrying about her weight, even if she has never before. The immeasurable amount of these kinds of advertisements change women's perceptions of themselves, thus making them worry about their imperfect body. There is no better example of the excess of advertising than the Super Bowl. This NFL championship game is watched by millions of viewers and the advertisers know this. In 1994 there were 43 commercial spots during the game. Advertisers paid $900,000 per 30 seconds for their advertisement to be aired. After the game a market research firm called 373 Super Bowl viewers to find out how memorable each ad was. The vast majority of viewers could recall very few, and many could not remember any the advertisements they were shown (Super Bowl Clutter 1). The extreme amount of advertisements are overwhelming to viewers, so if most advertising companies were intelligent they would think twice about paying that much on an advertisement that no one remembers. This example not only shows the excessive number of advertisements, but it also shows how numb most people have become to them. This is why people do not notice the amount of advertisements all around them until someone points it out. Advertisements also shape our culture by telling us what we want in life. They implant the need for women to be thin and for men to be muscular. They also tell us what makes us happy or sad; they tell us what is fun and what is not, all while trying to sell a product. I recall one television commercial advertising Levis jeans. In the commercial it showed two people who meet in an elevator, and without saying a word to each other, they both picture the same image of them spending the rest of their lives together, from passionate romance, to getting married, to having children and growing old together. This is the classic dream of many people, and advertisers link it to whatever product they are trying to sell. There are also advertisements, which show men and women participating in extreme sports. This taps in on people's want to be adventurous and active. Mountain Dew, a popular soft drink, is one of the many companies that have used this angle of exciting advertisements. Advertising shapes our culture in another way, by advertising sexism. Studies were done regarding the content of advertisements on MTV. There was a study involving 119 commercials, which aired on MTV between the hours of 3:00 to 6:00 p.m., and between the hours of 9:00 p.m. to midnight, the times when adolescents are most likely to watch. In these commercials, three quarters of female characters were more likely to be very fit or have beautiful bodies, and three quarters of the male characters were more likely to have average bodies. Also, more than half of the female characters were seen as extremely attractive and only one third of the male characters were seen as just attractive. 29.4% of the female characters were shown wearing very sexy clothing whereas only 6.5% of male characters were shown wearing somewhat sexy clothing (Signorielli 7). This obviously shows the use of female candy to sell products. Signorielli also writes of the appeal by adolescents and young adults to MTV, and of the gender stereotyping that goes on in the commercials aired on the channel. MTV commercials have been proclaimed as trendsetters in commercial advertising. Despite their innovative contributions to advertising style, MTV commercials may have patterns of gender-stereotyping found in other commercials. MTV has immense appeal for adolescents and young adults and has joined the other mass media as an influential agent of socialization... Standards for attractiveness particularly in commercials, also appear to be sexually stereotyped. For example, a content analysis of 4,294 commercials found some form of attractiveness message once every 3.8 commercials and that 'attractiveness is more associated with women then with men and that men are forging this attractiveness-women link'. (2) The commercials being used on channels that are targeted at impressionable adolescents and young adults are using sexism and gender stereotyping in order to sell products. Advertisements play a large part in our culture. They are all around us in massive numbers and most of the time we do not even notice them. All throughout the U.S. people have become numb to all the advertisements to the point where many of them are not even noticed. The ones that are noticed portray the classic dreams of most people. They show people getting married, growing old together, and being adventurous and living dangerously. They also portray the bodies that people desire most, and many argue that we desire those bodies because of advertisements. They show perfectly shaped models, and that is what most of our culture strive for. Although it affects men, it mostly affects women by making them very self-conscious. It is something that happens to all women, but the age when females begin to worry about their bodies is getting younger and younger. Children are seeing more and more advertisements, mainly commercials, which show perfect women and average men. It is pretty obvious why women are more self-conscious then men. In these commercials women are also shown in skimpier clothing then men. The public does not know the way in which advertisers manipulate the public's wants and desires. The reasons why we are drawn to certain products are they depict everything that we want in life by people we want to be just like. Many people would argue that they dictate what we want in life by showing us how happy it will make us. They shape our culture by telling us that we want to be married because the people advertisements are and they are incredibly happy. They also shape our culture by setting the standard for the way we look. All women at one point in their life are self-conscious because they do not look like the models in advertisements. Advertisements are the reason why women obsess about their weight and the way they look. I do not know about most people, but I do know that I do not want to live in a world where advertisements tell me what I want or how I should look. Works Cited "Super Bowl Clutter." Editor & Publisher. Vol. 127, Issue 6 (1994): 6. Signorielli, Nancy and Douglas McLeod. "Gender Stereotypes in MTV Commercials: The Beat Goes On." Journal of Broadcasting & Electronic Media. Vol. 38, Issue 1 (1994): 91. The copyright of this essay is held by Allison Tierney. No part of this essay may be used without her consent.

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