Robert Cialdini's Six Principles Of Influence

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The principles of influence are essential to establish how people perceive you. Most of the times how people see or perceive us in social life is not at all accurate. However, in business life is very important that people perceive us in a certain way in order to improve our influence in others, and continuously improve negotiation skills. Two of the six principles of influence established by Robert Cialdini that I see mostly in my daily life are reciprocity and liking. As a student, reciprocity is always in everyone's interest because you always help someone in order to have a good relationship with the other person, and you expect them to be willing to return the favor in case you need it. Another principle I see very often is liking. A

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