Fiat Took a Blue Pill in Tuscany
During the 2015 Super Bowl, a commercial called “the Blue Pill” was aired on TV to introduce the Fiat 500X. It takes us straight to the bedroom of an older couple on the verge of getting it on. A woman lies on the bed flirting and calling the man to join her. As he walks towards her, he suddenly remembers and runs back to the bathroom medicine cabinet to find only one blue pill is left. He tries to be slick and pop the only blue pill in to his open mouth, but he misses. The adventure begins when the little blue pill goes out the window and passes through the different parts of the town until it lands in the open fuel tank of a red Fiat 500. After developing significant expansion and growth, a new Fiat 500X emerges to the delight of the local women. The commercial did a very good job of appealing to the viewers by using effective visual rhetoric of ethos and pathos, with little logos.
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They used different settings to build credibility and ethical appeal. They show a hilltop town in Tuscany. The couple speak Italian words like amore and subito. Following the path of the little blue pill, you can see roofs made from clay, the cathedral and its bell. You notice that Italy is a Catholic nation when the blue pill flies by a priest. Further following the path of the blue pill, you see flowers, fountains and people sipping the fine Tuscany wine. All these images relate to ethos. Fiat wants us to connect the blue pill with Tuscany and the Fiat
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
If you are an experienced advertiser than you would now that the number one way to sell a product requires a well-known famous idol in a commercial. Proactiv is a company that sells medicine that is known to kill and prevent any bacterial breakouts. Additionally, Proactiv's commercials are known for featuring well-known celebrities to act as their spokesperson. One celebrity in particular, that was used in the selling of Proactive products was Adam Levine. Known to be the “sexist” person alive, Adam Levine is well known for his music and television show appearances. Using Adam as a spokesperson opens up opportunities to sell their products to not only his fans, but other individuals around the ages of thirteen to sixteen. While this advertisement would be effective to fans of Adam Levine, the overall information that was stated was weak and lacked any logical statements, besides the fact that “millions of people” use the treatment, that could have been used to prove their accusations true.
Chrysler is an American automobile production company, which was first founded by Walter Chrysler in 1925. This prodigious American based automobile production company never hesitate to spend top dollars for their ad’s campaigns. In 2011 Super Bowl’s commercial, Chrysler published a commercial for its new modal car Chrysler 200 speeding 9 million dollars. The Chrysler 200 ad campaign was created by great agency “Wieden+Kennedy”, which is known for its controversial intrepid ideas, and has worked in the past for Chrysler and Dodge brand, and other famous brands such as: Nike, and Cock. The commercial encapsulated the great art of rhetoric, and used it through pictures, clips, and transcript to introduce the new modal of the products to the publics by targeting their emotions,
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
Today’s economy and the environment are hurting due to the lack of nurture we have been providing. Conventional farming rules the world of agriculture, but not without a fight from organic farming. Organic farming is seen as the way of farming that might potentially nurture our nature back to health along with the added benefit of improving our own health. With her piece “Organic farming healthier, more efficient than Status Quo,” published in the Kansas State Collegian on September 3, 2013, writer Anurag Muthyam brings forth the importance behind organic farming methods. Muthyam is a senior at Kansas State University working towards a degree in Management. This piece paints the picture of how organic farming methods
In a quote by John Mill, “Does fining a criminal show want of respect for property, or imprisoning him, for personal freedom? Just as unreasonable is it to think that to take the life of a man who has taken that of another is to show want of regard for human life. We show, on the contrary, most emphatically our regard for it, by the adoption of a rule that he who violates that right in another forfeits it for himself, and that while no other crime that he can commit deprives him of his right to live, this shall.” Everyone’s life is precious, but at what price? Is it okay to let a murderer to do as they please? Reader, please take a moment and reflect on this issue. The issue will always be a conflict of beliefs and moral standards. The topic
The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
The YouTube video “U.S. Armed Forces – We Must Fight – President Reagan” by Matthew Worth was made with the intention to motivate the viewers to support the U.S. Armed Forces. The purpose of this Rhetorical Analysis is to determine whether or not the video has been successful in doing just that, motivating and drawing support for the United States Armed Forces. The video was uploaded to YouTube on February 19, 2012 and has nearly 4 million views. Matthew uses the famous speech “A Time for Choosing” by the United States former President, Ronald Wilson Reagan, who has a reputation for his patriotism, to complement the video. This video has been effective in motivating the viewers because of its strong use of the rhetorical concepts logos, ethos, and pathos.
The makers of this commercial intended the audience to be teenagers and young adults. The values used were sex appeal (of one of the...
Mangu-Ward, Katherine. " Plan B and a coke: vending machine pills. " Reason June 2012: 12. Opposing Viewpoints in Context. Web.
Advertising in the 50s was primarily focused on the return of traditional family values, and portraying the consumer’s role in society’s prestige. But, during the recession of 1959 to 1961, the time was ripe for some innovation in the advertising industry. Surly enough, a single ad appeared that changed the course of advertising history. The Volkswagen Beetle, a seemingly ugly car with all odds against it in the American market of huge, tail-finned vehicles of the 1950s, surprisingly prospered. The advertisement campaign broke all previous rules of using wide-angle photography, and beautiful women. These advertisements stole the American hearts with their wit and honesty.