Rhetorical Analysis Terrie Commercial

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"CDC's Tips From Former Smokers" In 2014 the Center for Disease Control (CDC) ran a commercial titled "Terrie's Ad: Teenage Regrets" and in it former smoker Terrie discusses how in high school she was a cheerleader, on the homecoming court and how it was then that she began smoking. Then the ad fast forwards and shows that she is dying from oral and throat cancer. The commercial begans by showing photos of the young healthy teenager with her speaking about what each photo is showing. It is obvious before you even see Terrie that she is sick and that something is going on with her voice. The video then switches to Terrie in a hospital bed speaking through her stoma which she has had since her Laryngectomy, which is the removal of part of her voice box. Terrie says that it "breaks her heart to see teenagers smoking now" and then the commercial flashes to a black screen …show more content…

Logos is the apeal to a persons logical side. The CDC uses this apeal by showing you the healthy and then sick sides of Terrie. The pictures of the young Terrie paired with the description given in her now modulated voice can cause a person to assume logically that Terrie is doing the voice over. Also, by doing this a person can conclude based on what Terrie is saying that smoking caused all of the illness' and her eventual death. Before the end of the commercial Terrie speaks of how it "breaks her heart to see teenagers smoking now" which leads a person to beieve that Terrie regrets her decison to smoke. The CDC wants a person to really see and think about the effects of smoking. This is done in a way that is not just telling you, but implicity implying what is happening so a person will think about everything that was just shown to them and then make the decision to not smoke. The CDC also says they have tips to help a person to quit which implies it will not be easy, but it is worth it if you do not want to die this

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