Rhetorical Analysis Of The 2012 Tedtalk

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TEDTalk is a conference and a talk show that is motivated by innovation and brilliant ideas that can assist in solving the impending problem and bring a positive change. Ludwick Marishane popularly known for his innovation of Dry Bath, Which eventually leads him to be named the “best Student entrepreneur in the world” (Marishane). In his 2012 TEDTalk entitled “A bath without water,” Marishane talk about the scarcity of safe and fresh water in numerous parts of the word and the issue of sanitation, and how his innovation will able to solve the underlying problem caused by the lack of adequate water resource by providing a solution through his product Dry Bath. Marishane’s audience is primarily composed of two different groups who support his …show more content…

He allows his audience to appreciate the significance of his innovation given the high number of people who cannot afford a bath because of water shortage. His statements represent the common theme throughout the talk, the fact that many people around the world simply fail to bathe because they feel worse or put off by the idea of bathing. He confronts the audience with pictures that make them realize how serious the issue of water sanitation is. Marishane able to stir them and introduce the key issue and sets them up for an answer. Marishane reveals the answer to the big problems when he introduces his product “DryBath is a rich man’s convenience and a poor man’s lifesaver” (Marishane). Marishane uses a picture of two kids who are walking down a dirt road carrying baskets on the heads and he states, “we would save two hours more for school, two hours more for homework, two hours more just to be a kid” (Marishane). With this words, Marishane creates a very strong emotional appeal to people with children, people who consider education to very important, people who believe in saving time, and people who value the of children being given the opportunity to just be kids. He provides a solution that has the potential to save millions of lives while also preventing many diseases and problems that many people face in the modern …show more content…

This confirmed by how he states, “We are now on the verge of selling the product on a multinational level to take it to the retail market” (Marishane), which is a form of a marketing ploy that increases the audience’s awareness of the availability of the DryBath product in stores. By letting the audience know that such a product will soon be available in stores near them after a strong emotional appeal, Marishane suggestively markets the product without being too

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