Retouched Stereotypes

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Though you may be new to photo retouching, you have likely seen thousands of retouched photos in your life (even if you didn’t know you were looking at retouched photos). Whether you are standing in line looking at magazine covers in the supermarket, gazing at billboards while driving down the highway, or browsing Pinterest for the latest makeup trends, you are undeniably looking at photos that have been retouched in order to create an image of perfection. This level of perfection is important for not only the designer who wants to keep his or her job but for the company that the image is advertising. In order to make their product as appealing as possible, the image used in the advertisement needs to be perfect, but the ethical ramifications

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