Advertisements are widely used to convince the world of consumers that certain products are more deserving of money than others. Companies achieve this goal by use of tactics that create an effect in the mind of the audience that the product will achieve a specific goal to which its competition cannot compare. Every aspect of an advertisement is planned to facilitate a psychological response that encourages consumers to buy the product. One such product is cat litter, a product for which a company, Purina, is known. The Purina Tidy Cats advertisement uses a variety of techniques to convince the audience that use of the product will result in cleanliness. For instance, the specific colors within the advertisement are used in order to elicit …show more content…
Turquoise itself elicits a mental response, creating a sense of stability, order, and introspection. While the feeling of stability and order create an association between the product and the ideas of order and stability, the use of a color that promotes introspection causes the consumers to reflect upon their needs. By using turquoise, the advertisement calls into question the needs of the consumer while presenting a product, which is done in order to trick consumers into believing they need the product advertised. Furthermore, the use of white promotes the idea that the product achieves its goal of cleanliness and neatness. White represents neatness, cleanliness, purity, and hygiene, all of which consumers look for in a product such as cat litter. By shrouding the product in white, the advertisement creates an association between the product and cleanliness, which …show more content…
For example, the placement of the product is an intentional action, done to promote the idea that the product is the most important aspect of the advertisement. This, as well as the name of the product are placed towards the top of the page, ensuring consumers see both the product and the name or the product before reading any other information. Furthermore, the advertisement is crafted in a very simplistic manner, associating, once again, a sense of neatness with the product. By organizing the advertisement in such a way, the creator's sacrifice other elements to enforce the association between the product and cleanliness. Moreover, the location of the colors in the advertisement convey different reaction with different aspects of the advertisement. For example, the information at the bottom of the advertisement is surrounded with turquoise, while the actual product is surrounded by white. In doing this, the creators of the advertisement associate the product itself with cleanliness and neatness, while surrounding the information of the product with a color that facilitates introspection, causing the consumer to assess whether or not they need the product while being given information about the success of the product. Consequently, the organization and placement of different aspects of the advertisement impact how the consumers may perceive the
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Firstly there are many colors that have many different hidden meanings in the ad. This paper will talk about the meanings of the colors white, red, and grey. These three colors meanings and why they are placed were they are in the ad. The ad’s layout is also well done, and precise laid out. The paper will use a list that tells what makes an ad layout exquisite.
Imagine this: You are home and flipping through the channels on your television one late night. Every channel you flip through, there is a commercial. One commercial is for food, the next commercial is for the latest phone. What do all these advertisements have in common? They want to sell as much as possible to the consumer. But how do these advertisements persuade an average consumer to purchase their product or services? Advertisers use an abundance of techniques to unconsciously motivate consumers to purchase or share information about the advertisement’s goods or services. What language and techniques do three different commercials contain and how do these elements affect an audience? In the end, it is important to remember that commercials
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
Every day in today’s world, people encounter advertisements through various media forms such as television commercials, magazine ads and billboards. Through advertisements, advertisers can persuade their viewers to buy their products through persuasive tactics. In a September 21, 2015 Sports Illustrated issue, Gieco Insurance ran an ad which used subtle hidden messages, encouraging words, and appetizing images to create a desire for its product.
The Popchips brand advertisement uses a blue background and a pink accent color, as a contrast to show a mix of reliability and feminine aspects. If a woman wears pink she visually appears to be more feminine and flirtatious versus black or white. Limited accent colors can create a sense of interest for an audience or to lure them into the advertisement, which is why advertisement companies’ use accented colors. The Popchip Brand previously has used blue as a key to show the reliability of their product to their customers and continue using blue to gain a more reliable consumer base. The significance of colors used in the advertisement impacts an audience immediately and does not allow time to think of the symbolism incorporated into the
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
The advertisement’s target audience is cat owners and cat lovers. Cats are loved by everyone young and old, men, women, and children. The reason it is universally appealing is because cats are easily recognized and are one of the most wanted and easily obtained pets for people all over the world. Cat owners love and cherish their felines’ independent natures. But the humorous depiction of the ad, showing a cat looking for a bathroom and fighting not to pee all over himself in the process, is not only a feline predicament, but one that every human being has faced and dealt with at least onc...
Sells, Peter and Gonzalez, Sierra. “Unit 11: Colors.” The Language of Advertising. N.p. 2003. Web. 8 December 2013.
Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.
Advertising has became a race, a race of passing information to customers in order to change their buying decisions. Because of that, it is difficult to keep the content of an advertisement true to the fact. Facts or benefits of a product are often exaggerated in modern advertisements. Brands create these new images of the product to expand the role of their actual service.
Both the Neutrogena and Johnson's advertisements are A4 in size, however the glossy print of the Neutrogena reflects a modern advertisement where colour is an added enticement. The visual appeal of the lies in its rich, cool blue tones because the promotion is centring upon the idea of hydration. As the product is focal point of the advertisement, the beautiful splashes of water surrounding the Hydro Boost, cascading over the advertisement, is eye catching and alluring. Oppositely, the Johnson's advertisement is simplistic and monochromatic with the black and white colour scheme. Unlike modern promotions it is divided into two parts and features text and images as enticements.
The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
The first thing that advertisements try to achieve is to capture costumers’ attention. When an ad fails to do this than it is not a successful ad. Advertisement fa...