Pros And Cons Of Strategic Communication

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Strategic Communication Strategic communication is an integral part of every business environment and workplace. Businesses without good communication tend to have difficulty in management and not do as well as businesses with high-quality communication. Internal communication within a business in which employees create relationships with another and share valuable information is recognized as the foundation of modern organizations (Men and Stacks, 2014). In business, employees and managers participate in three types of formal communication to relay information: downward, upward, and horizontal communication. The first type of communication used in business is downward communication. Downward communication is transferred from management …show more content…

Employees are able to notify managers of complaints and conflicts within the organization’s hierarchy. This allows employees to be more open about their feelings and be more comfortable in the workplace. Employees can also enlighten their superiors on the financial and accounting information. This information could help the managers make more important decisions down the road pertaining to costs. The negatives to upward communication can prove to be detrimental to an organization. Employees rarely initiate upward communication as they are afraid of being ignored or are not comfortable with confronting their superiors. It is quite common in a business for an idea or message to not make it up to management. If managers and upper-level employees do not encourage upward communication, some good ideas may never get to the upper levels in the business. The last type of communication in the workplace is horizontal. This type of communication is different from upward and downward in the fact that it does not travel from one management level to another. This type travels laterally across the lines of the formal chain of command (Lunenburg 2010). The most important aspect of horizontal communication is coordination and tying together activities or projects. This type of information is usually informal and happens between work colleagues. This is vitally important for smooth functioning of organizational

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