Importance of Communication in Management

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Communication Management Choosing a topic for this paper was very difficult. Many topics seemed very interesting, but after reviewing many topics the choice was clear. I also took into consideration the fact that we would be presenting these topics to the class. So, I choose the communication process. It is very important in management. Having been a manager for three years, I felt I would be able to explain this topic well to the class. Communication is the process of transmitting information and meaning. It is important for managers to develop their communication skills, because it is one major skills needed by managers. The management roles, which are interpersonal, informational, and decisional and the management functions, which are planning, organizing, leading, and controlling all require communication. There are many types of communication. The first one I would like to communicate is vertical communication. The definition of vertical communication is the flow of information both downward and upward through the organizational chain of command. Some also refer to it as formal communication. Downward communication kind of speaks for itself; top-level management produces decisions that are communicated down to tell employees how to perform their job. When working at Borders Books as an assistant manager I experienced a lot of downward communication. The president, vice president, top-level managers, etc. would communicate a decision to my general manager. My general manager would then communicate that decision to the assistant managers, which I am one of. Our job would be to install this communicated decision to all of the employees. If the decision was communicated well, this form of communication worked well, if not it did not. The next kind of communication I would like to cover is upward communication. This is when employees send a message threw the chain of command, to the managers. This type of communication is very good for employees because they feel they are being noticed in the organization. Managers also benefit from this because they learn more about the organization. While working at Borders, I experienced quite a bit of upward communication. Employees liked taking their messages to me, I was seen as one of the managers that listened. I would also try to meet their needs by communicating these messages to my ge... ... middle of paper ... ...ications management process is about presenting corporate policy, and creating a positive relationship with an organization's environment. Promoting the relationships with all the relevant stakeholders acts as an extremely important tool to gain corporate success and competitive advantage. Borders has taught me a lot about communication management. Being a manager, and having the first hand experience that I have makes me a very important source in this paper. We communicate everyday of our lives. You can communicate in the wrong ways at the wrong times. So, you must choose your method of communication carefully. Furthermore, I feel that doing this paper and presentation will give my classmates what they need to communicate properly in their future jobs. It is very important because without it we would be lost. Works Cited Rossiter, John. Advertising Communications and Promotion Management. 2nd Edition: 1997. De Bonis, Nicholas. Ama Handbook for Managing Business to Business Marketing Communications. 1997. Locker, Kitty. Business and Administrative Communication. 1996. Lussier, Robert. Management. Springfield College: Springfield, Massachusetts, 1997.

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