Pro-Forma Earnings: A Case Study

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Towards the end of the 20th century it became apparent that companies were beginning to increasingly use an unconventional way of predicting their future performance in earnings. This alternative measure of anticipated earnings was fundamentally based on assumptions rather than historical evidence, which is why it was viewed as being unconventional when casting a business plan. Pro-forma earnings, is scrutinized as being deceptive because the calculations used to come up with the figures weren't a true reflection of the businesses profitability. The earnings reported by companies to no comply to the strict guidelines of the GAAP and companies can manipulate their data or measure to and report earning that are hypothetical (Epstein 2009; James …show more content…

Firstly, pro-forma earnings does not adhere to the strict guidelines that are enforced by GAAP, purely because the computed earnings results are projected and can be calculated by any number of measures that companies want to include, as there is not universal guidelines that must be followed when reporting pro-forma earnings. These measures that are included, or excluded, are decided by the company and they may not be recurring, and quite possibly be a once off occurrence. The occurrence of certain measure for accounting need to be stable and not just unsystematic because then the reported earnings will not be a true and accurate indication of future company performance and thus misleading investors when making decisions. The most common unaccepted practice when calculating pro-forma earnings is for companies to exclude information that could quite possibly be information that is important for shareholders to be aware of. Some of these measures may be excluded by companies to improve their reporting or make their future earnings performance look more promising. Companies may exclude but are not limited to information such as redundancies, depreciation in assets and obsolete stock to name a few. The intentional exclusion of information, or manipulation of measures, is widely unaccepted because investors are not informed of what is included and excluded. Although most firms exclude

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