Presidential Speech: An Analysis Of Michelle Obama's Speech

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The presidential election in year 2016 has been described as both outrageous and strange. Media from all over the world has covered every debate and the reactions at the outcome have been apparent in almost every country. The choice between businessman Donald Trump, the Republican candidate, and former secretary of state Hillary Clinton, the Democratic candidate, has caused several politicians and notable people to publically endorse their personal favorite - both on social media or at formal political gatherings. An example of the latter is Michelle Obama’s speech “Remarks by the First Lady” at the 2016 Democratic National Convention. As she and Barack Obama are the presidential couple, it is no wonder that their supporters and the general …show more content…

Michelle Obama is without a doubt aware of this, and it is no wonder that her speech is of the persuasive kind, trying to convince the voters that a vote for the fellow democratic Hillary Clinton is a vote for a bright future for the US. The audience can be divided into two groups: the primary and the secondary audience. The primary audience consists of the people gathered at the Democratic National Convention who are watching her speak live. The secondary audience is made up of the general public who hears, sees or reads the speech later. Michelle Obama’s speech is mainly aimed at the general audience though, which is very clear at the beginning of the speech: “You know, it’s hard to believe that it has been eight years since I first came to this convention to talk with you” (p. 1, l. 1-2). In this quote, she addresses the people at the convention in a very friendly manner, implying that they share a close bond with her. While a lot of the viewers may not necessarily have anything in common with her besides being a democrat, …show more content…

Instead of being hostile or rude, she simply points out which qualifications are needed in a president and low-key stresses that Trump does not have these exact qualities. This is used as evidence as to why Hillary Clinton is the favorable candidate. All of this is explained very softly, which is a big contrast to Donald Trump’s speeches where he speaks in a very aggressive manner. Michelle Obama uses words like “love”, “hope”, “dreams” and “joy”, which gives the whole speech a very warm and fulfilling atmosphere. This thought-through choosing of words continues throughout the whole speech, where she uses an anaphor: “how we urge them to […]. How we insist [..]. How we explain […]” (p. 1, l. 20-23) and twists Donald Trump’s words to justify her own cause: “don’t let anyone ever tell you that this country isn’t great, that somehow we need to make it great again. Because this, right now, is the greatest country on earth” (p. 3, l. 106-107) and imagery “putting those cracks in that highest and hardest glass ceiling” (p. 3, l. 95). These rhetorical effects give the speech impact. An anaphor emphasizes whatever point the speaker has while also adding flow and rhythm to the speech, while an imagery enables the audience to visualize and adds depth and life to the language. Twisting Trump’s words to her own gain is a clever move by Michelle Obama, as this

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