Pokemon Go's Effectiveness

This research studied Pokemon Go and its effectiveness in influencing one’s behavior, social life, and education. More specifically, this paper dealt with gender and how one’s sexual orientation can impact their video game play. Video games have grown increasingly popular throughout the last decade, and with the introduction of video games on smartphones this allows for more people to have access to them. Effectiveness was measured with a survey that utilized the Likert scale, while other simple Yes/No and general information questions were asked. The participants were given the survey electronically through Qualtrics, a free research survey software, and the data was analyzed using SPSS. The research was completed on high school/middle school aged students at a south-eastern high school. It was found that males play Pokemon Go

The game was developed for iOs, Android, and Apple Watch devices. It quickly became a global phenomenon, and was one of the most used and profitable apps in 2016. Since its release, the game has been downloaded over 500 million times worldwide. In the game, player’s use a mobile phone’s GPS capability to locate, battle, and capture creatures called Pokemon. The Pokemon appear on screen as if they were in the same real-world location as the player, which makes this an augmented reality game. A big feature in Pokemon Go is the Pokestop: here players can buy items, communicate with other players, and rest their Pokemon. Pokestops were implemented at a number of different types of locations, which include businesses. Businesses even reported higher numbers of sales due to the large amount of people that came to visit the pokestops. However, the game has also had negative effects. Many people use the game while driving, which could lead to increased motor accidents. Also, there have been reports of people stealing phones at