Persuasive Essay
If you’ve ever been to a clothing store before, you have probably seen this phrase on a tag, one size fits all or one size fits most, but do you think one size really fits all? Whether too small or too big the reality is, one size does not fit all or most, “one size fits no one.” Companies each day are manipulating clothing by “vanity sizing” or “insanity sizing” which is a term that means, companies are manufacturing articles of clothing to be small or smaller than the normal size in order to increase sales. “Vanity sizing started off as a marketing tool.” Original sizing charts never had sizes 0 or 2 on them, until now because we are finally realizing that there are millions of sizes in the world. So companies are adding
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An employee came over and asked if I needed help I replied “yes I can’t find my size anywhere in any of these jeans!” he replied with “what’s your size?” and one of my sources agrees that can be a loaded question, that’s impossible to answer. I said “It varies by store, but it’s between 00 and 2” and he said “Oh, well we don’t sell odd sizes” he continued to look through all of the pants again for a size 00 or 0 for me to try because they “only sell odd sizes”. After another 20 minutes of looking he found nothing. So he got me a size 2 to try on and they were way too small, which brought down my confidence because a size 2 is the biggest i’ve ever tried that fits me and these were too small I could barely get them past my knees, so he got me the next size up and they were way too big, that they fell down to my …show more content…
According to one of my sources “67% of americans wear a size 14 or above, yet most stores don’t even carry those numbers!” So how come they think they can still sell items with the tag “one size fits all” when they don’t even carry the sizes that 67% of Americans wear. “$240 billion dollars worth of apparel bought online, over 40% is returned because of a sizing issue.” Which is a hassle for the shopper and companies who now have to deal with billions of “free returns.” “How infuriating is it to eagerly await an order, only to discover that none of it fits and you are left standing in a sea of wrapping, with the hassle of returns to deal with?” Companies are going to “leave out more people then we are going to include.” says my
...escribes Jeffries business savvy skills saying; “If history is any indication, Jeffries won’t let anyone — “girlcotting” high school feminists, humourless Asians, angry shareholders, thong-hating parents, lawsuit-happy minorities, nosy journalists, copycat competitors or uptight moralists — get in his way.” Another important issue that was addressed in the Business Report article is the fact that A&F only carries larger sizes in the men’s clothing because athletes are expected to buy A&F clothes however in the women’s clothing lines sizes are smaller and do not carry to larger sized females. “He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”
Brandy Melville, a California-based clothing brand, is well-known for providing teenage girls with stylish, yet simplistic clothing for a reasonable price. It is also infamous for it’s “one-size fits all” policy. When looking at their website and social media profiles, it is instantly apparent by their models that their demographic is specifically young, white, skinny girls. Their “one-size” policy should really be called a “size zero policy” because it is clear that they designed their clothes with only one size in mind. When browsing through a Brandy Melville store, the majority of their clothing is labeled either “one-size” or “small.” On a rare occasion you can find a medium, but never anything larger. All of the employees at the store
In “The man behind Abercrombie and Fitch.” An interview conducted by Benoit Denizet-Lewis displays a glimpse into the life of Mike Jeffries and his views of his company only hiring “good-looking” people and targeting “good-looking” people to wear his clothes. This has been done in order to force his audience to recognize that the issue of acceptance one’s peers and exclusion of a community mentioned by Mike Jeffries, is a result of cultural perceptions and individual self-image. Denizet-Lewis skillfully shows that while Jeffries remarks of not wanting the “not-so-popular” kids to shop in his stores, it poses a question to consumers asking what change in our attitudes will come or if there will be any change at all. Thus comes the issue of how consumers today have a shift in the reasoning behind why one buys clothing and the motivating factors that influence one to buy certain clothing. Denizet-Lewis also demonstrates the different messages that controversial advertisements and statements affect different groups of people and how what they project is really what people desire, though deemed by many people as unacceptable or inappropriate. The author also examines how in the news media, the image has become more important than the message and how images have taken precedent over actual issues and character. As a result of this, various communities have formed by the construct of selling to “beautiful people” and how popular appeal has become an extension of a person.
As mentioned in our presentation, a small survey we conducted showed us that the main reason why people do not buy clothing online is because they are unsure of the size and quality. This showed us that the probability of someone ordering a good will increase by a significant amount, significant enough to cause a large sales increase.
Dress code, probably one of the most talked about topics by teenagers. Most teenagers believe that dress code is “witless” or “incompetent”. Why do we think this? Well, most adults believe that keeping a strict dress code keeps us educated because apparently our clothes are “distracting”. Now I can see how wearing booty shorts and a tank top would be distracting, but how is wearing sweatpants distracting? If anything wearing sweatpants keeps us comfortable, because I know that being uncomfortable is way more distracting than wearing sweatpants. When I wear sweatpants I can lay back and relax while the teacher talks, but if I am uncomfortable I am more likely to move around and fidget with my clothes rather than listen to the lesson.
The Burma shave ad campaign began in 1926 and ran until 1963, a time in which men were the typical breadwinners of a family and the majority of jobs required extensive travel. Because of the culture during this time period, the ad campaign used by Burma Shave, in which, signs were placed along the road declaring random facts, humorous tidbits, or product information was genius. What a way to reach your intended audience.
In the article, “Designers Refuse to Make Clothes to Fit American Woman. It’s a Disgrace”, Gunn states plus-size women don’t get acknowledged as often by designers, due to their figure. Gunn states that popular designers ignore “plus-sized” women in the clothing industry. The average American woman wears between sizes 16 and 18. Gunn says the industry turned its back on plus-sized women because they would not fit the image they are trying to perceive, they would not take a risk of making plus-sized clothes in fear the line won’t sell like prior clothing lines, and that changing the issue in the industry would be hard to change because society as well as the clothing industry consider thinness to be what women today should look like.
Throughout the years, the definition of beauty is constantly changing. In today’s society many children are told to be “true to themselves”, “unique”, “who they are”, etc. On the other hand social media, and the celebrities on there, are a constant reminder that there is a certain type of “beautiful.” The juxtaposition of being yourself and being what is “beautiful” has consistent grey areas and blurred lines making it almost impossible to keep up with is acceptable. The media, whether intentional or not, portrays a certain body image that you have to be to qualify as beautiful.
Also, their clothing sizes are not true sizing. Their smalls are what would normally be a medium at least and so when women who normally wear smalls or mediums have to get a bigger size than normal, they feel discouraged about themselves.
Fast fashion is getting faster and cheaper, but who bares the cost for the rising demand for this type of clothing? Most of the time, the effects are felt in the countries where the brands are not even sold and where they are produced. Consumerism has a lot to do with the success of stores like Uniqlo, Forever 21 and Primark. These types of stores are making fashion accessible to all, and thus trends are becoming more and more short-lived, making people always wanting newer and cheaper items. Inditex, Zara’s parent company, grew its number of store from 500 in 1995 to more than 2500 in 2015. Hennes & Mauritz (H&M) had fewer than 400 stores in 1995, and now has over 3500 (The Economist, 2014). Most of these brand’s clothing items are so inexpensive
Fast fashion allows consumers to get the latest styles presented in catwalks at a very cheap price. According to Walter Loeb, a former senior retail analyst for Morgan Stanley and a current contributor to Forbes, explains that companies like Forever 21, H&M, and Zara have made a push to get the latest styles in fashion into these stores as soon as possible, before the clothing becomes last season’s style. It is something that works perfectly for retail stores, as Loeb explains, “Many new ideas from the fashion shows that just finished in New York, Paris and Milan will soon be on Zara’s racks.” This means that stores are always in a rush to get their garments sold, before they are out of style six months later. One of the best benefits for retailers is that, because of the high demand of the latest styles, clothing sells very quickly and once it sales out instead of replenishing, they will just replace the garments with new styles coming fresh off the run floor (Stanley). This strongly encourages consumers to buy a piece of clothing that they like when they see it, otherwise there is a good chance it will not be there when they return. It is a perpetuating cycle whit no end in sight. This trend encourages shoppers to be more impulsive than they otherwise would be if he or she knew that the piece of clothing that they really liked was going to
Have you ever looked at a fashion commercial where models are all white and plus size models are very skinny? I know, I have, too. Diversity is rising throughout the United States, almost 50% of Americans are a minority and women have become more curvier. Even though this country is exceptionally diverse in skin color and size, some industries have yet to accept the fascinating fact. For some American plus size women, it is very hard to find the right clothing.
This is a direct quote by - Leonor ("Cosplay means means to be able to disappear from the world and its problems for some moments. It means to imagine, create, and be with your friends." http://www.otakuaniverse.com/index.php/feature-articles/85-featurearticles/191-cosplay-quotes) Everyone wants to be something that they are not. Creating a world that expresses who you want to be, when others are afraid too. I believe in the world of Cosplay is gaining popularity because it allows others to escape the reality of their self- concept and perceived flaws. In this paper I will discuss how Cosplay is used in positive and negative ways to explore peoples body image, how racism and sexism play out in Cosplay and lastly, the popularity in social media
Social responsibilities are being practiced more importantly in our society, and fashion industry is also connected to this aspect. This is true because fashion industry is closely linked with global issues such as labor and trade, markets and its customers. Modern designers are trying to balance their ethical values with profits in order to capture customers, goodwill in society, knowing for its environment-friendly production, designing, manufacturing, purchasing and facilitating them in their endeavors.
Retro styles come and go in today’s fast-changing fashion world. So, when things are changing so fast, how do you keep up? You definitely don’t want to pick an outfit from the 80s only to discover it doesn’t provide you with that cool, trendy look you were going for. Here are our favourite picks of adding retro clothing to your wardrobe while maintaining your cool and fresh style.