Brandy Melville, a California-based clothing brand, is well-known for providing teenage girls with stylish, yet simplistic clothing for a reasonable price. It is also infamous for it’s “one-size fits all” policy. When looking at their website and social media profiles, it is instantly apparent by their models that their demographic is specifically young, white, skinny girls. Their “one-size” policy should really be called a “size zero policy” because it is clear that they designed their clothes with only one size in mind. When browsing through a Brandy Melville store, the majority of their clothing is labeled either “one-size” or “small.” On a rare occasion you can find a medium, but never anything larger. All of the employees at the store
Alcohol has always been a part of feminine culture, but it took a dramatic shift in the early 20th century. In the book, Domesticating Drink, Catherine Murdock argues that during this period, women transformed how society drank and eradicated the masculine culture that preceded this shift. Murdock draws from a few different sources to prove her argument, such as: etiquette manuals published after the turn of the century and anecdotes from the time period. She provides many interesting and unique perspectives on how drinking culture evolved, but she shows a clear bias towards “wet” culture and also makes very exaggerated claims that turn her argument into something that is nearly impossible to completely prove.
Lauren Alleyne uses the rigid form of the sonnet to navigate through the healing process after being sexually assaulted. Ten years after that night, she writes the sonnet sequence Eighteen, which deviates from the typical sonnet form in the aspects of the speaker, subject, and format. Playing off of the standard sonnet form, Alleyne is able to recount the emotions of that night during the first sonnet in the sequence. The typical sonnet tends to objectify the female body or one’s lover; in this sequence, the sonnets address what happens when an individual acts on these objectifications and assaults Alleyne. Alleyne deviates from the standard subject and speaker of the typical sonnet form to begin the healing process; the process begins
Eudora Welty in her short story “The Little Store,” is attempting to portray the simplicity and innocence of her youth prior to her realization that there was a world beyond her own. Welty foreshadows her realization and loss of innocence even before her transition to an adult.
Eudora Welty is one of the leading American writers of the twentieth century. In her work “The Little Store,” Welty recollects from her memories of growing up. She humbly admitted that she lived a “sheltered life” growing up in the South as a woman. From this perspective, Eudora writes her short story as a means to tell her passage into adulthood.
The topic of whether it is in the nature of living beings to be naturally good has been examined by several authors throughout previous centuries, for example, Susan Griffin. Using a humanistic perspective, Griffin’s chapter, “Our Secret”, from her book, A Chorus of Stones, approaches this topic and can reflect on her own life and feelings using other people’s stories about fears and their secrets. Combining her personal life stories, Himmler’s life narrative, as well as two sub stories, Griffin’s chapter allows characters to represent human emotions and emphasize the hidden feelings of living beings. Similarly, Plato’s dialogue, Phaedrus, and Franz de Waal’s, The Ape and the Sushi Master, talk about the topic of living beings being naturally
In poems, authors always express their ideas, attitudes, experiences, and emotions throughout their poetry to make the audience focus exactly on the author’s thoughts. Many of these are shown throughout Marge Piercy’s poem, “To Be of Use”. Words such as “hard work” and “heavy labour” may have a negative impact on some people, but in this narrators poem, it is the opposite. The poem demonstrates that satisfaction, enjoyment, and self-fulfillment can be succeeded by using one's ability to serve a useful purpose in life. The narrator uses figurative language/rhetorical devices, reflective tone, and structural devices/sound to develop this idea throughout the poem.
“In Spite of Women: Esquire Magazine and the Construction of the Male Consumer” Much of society’s perception of women today, according to Kenon Breazeale in the piece, “In Spite of Women: Esquire Magazine and the Construction of the Male Consumer”, is based upon the attempts to construct women as consumers. Breazeale claims that much of society’s one-dimensional view of women has everything to do with how consumerism has been viewed primarily as a feminine attribute. Using an in-depth analysis of the early years of Esquire Magazine, Breazeale uses an academic, stoic tone in an effort to remain impartial, although it is rather apparent that she feels strongly against the magazine and all it stood for during this time period. Breazeale effectively
In “The man behind Abercrombie and Fitch.” An interview conducted by Benoit Denizet-Lewis displays a glimpse into the life of Mike Jeffries and his views of his company only hiring “good-looking” people and targeting “good-looking” people to wear his clothes. This has been done in order to force his audience to recognize that the issue of acceptance one’s peers and exclusion of a community mentioned by Mike Jeffries, is a result of cultural perceptions and individual self-image. Denizet-Lewis skillfully shows that while Jeffries remarks of not wanting the “not-so-popular” kids to shop in his stores, it poses a question to consumers asking what change in our attitudes will come or if there will be any change at all. Thus comes the issue of how consumers today have a shift in the reasoning behind why one buys clothing and the motivating factors that influence one to buy certain clothing. Denizet-Lewis also demonstrates the different messages that controversial advertisements and statements affect different groups of people and how what they project is really what people desire, though deemed by many people as unacceptable or inappropriate. The author also examines how in the news media, the image has become more important than the message and how images have taken precedent over actual issues and character. As a result of this, various communities have formed by the construct of selling to “beautiful people” and how popular appeal has become an extension of a person.
If you’ve ever been to a clothing store before, you have probably seen this phrase on a tag, one size fits all or one size fits most, but do you think one size really fits all? Whether too small or too big the reality is, one size does not fit all or most, “one size fits no one.” Companies each day are manipulating clothing by “vanity sizing” or “insanity sizing” which is a term that means, companies are manufacturing articles of clothing to be small or smaller than the normal size in order to increase sales. “Vanity sizing started off as a marketing tool.” Original sizing charts never had sizes 0 or 2 on them, until now because we are finally realizing that there are millions of sizes in the world. So companies are adding
Reading through the very beginning of Susan Griffin’s “Our Secret” felt like reading Shakespeare for the first time as a sticky fingered, toothless, second grader. It just did not make sense...my mind couldn’t quite comprehend it yet. Nothing in the essay seemed to be going in any clear direction, and the different themes in each of the paragraphs did not make sense to me. There was no flow – as soon as you began to comprehend and get used to one subject, she would switch it up on you and start talking about something else that seemed unrelated. As I pushed forward, it seriously was beginning to feel like she was drawing topics out of a hat as she went. That was until I hit around halfway through the second page. This is where Griffin introduces her third paragraph about cell biology: “Through the pores of the nuclear membrane a steady stream of ribonucleic acid, RNA, the basic material from which the cell is made, flows out (234).” She was talking about the basic unit of
Foot Locker’s are known for setting the trends for the urban world, males and females. The store is popular with the young demographics. Owning stores that also cater to women and children store’s like: Kids Foot Lockers’ and Lady Foot Lockers’ along with six other stores that provide a wide-variety of the latest and stylish trends and is known for specializing in name brand shoes and apparel for the entire family. There are more than 40,000 employees at this establishment. The majority of those employees are young adults. Therefore, the company’s behavioral targets its audience by employing mostly younger people to lure their highest volume of customers, which is males ages
Across America today, modeling agencies are influencing an unhealthy image to young women. Girls now believe that they are not good enough because of their size or how they look. Self-esteem is being diminished, and eating disorders are the result of the dream to look like the girls walking down the runway. Sizes that were considered for overweight people have changed dramatically in just ten years. The editing done to these pictures, create a false sense of hope to the average person aspiring to look like they’re “idol” on billboards, magazines, and television. The unachievable “look” is increasingly hurting the pride of adolescent females that the modeling industry should be supporting.
In the survey, we obtain information for design details from our targeted market. Our team B receives 261 responses but the problem is that most responses are from women; as much as 182 female responses comparing to 77 male responses, and the other 2 are unknowns. Also more often the information that respondents provide to us about what they need may not correspond to their purchase decision, so we need to take all of these factors into considerations for our decision making. However, this survey helps us have a much better understanding of what apparel that our target customers are looking for, especially female students. Therefore, we have found that students prefer top with high round neckline, left chest or full front screen print logo, high hip length, and short sleeve. a. Team B also surveys for pants but as Team A has mentioned, pants do not sell well so I do not recommend to include pants in AM2 product line, as we should focus more on hot selling items. Also, students think the most important factors which affect their decision making in bookstore are style, price and comfort, therefore we should keep
Companies will always need a way to earn money, and as of right now, their way of doing that is by keeping women dissatisfied with their bodies. Companies do not earn money by telling their viewers that they are perfect the way they are, but that they need to purchase their product to achieve perfection. Therefore, even with the new demand for realistic sizes in models and clothing, women will still desperately desire the nearly unattainable image that the media sells.
Glancing at your own physique in the many mirrors that adorn the vip like dressing rooms throughout the store, you wonder if your body is perfect like the famous models. Over the period of two months the image of Victoria’s Secret has plummeted drastically. (Several) social media sites and news articles reviewed the ad that sparked so much controversy in the beauty industry. Women all across the world were outraged and infuriated that Victoria’s Secret had the audacity to publicly slander the image of women. Ads broadcasting malnutritioned women with their rib cages showing in an unhealthy effort to portray their thoughts on how a beautiful woman should look. Opinions of thousands of outraged women were being verbally addressed to the public and social media outlets. Twitter, a well known social app, widely used to get messages across, had several hundreds individuals (upset) over the daring campaign and explicit posters that were hung all over the stores and that could be viewed on their website. All of the momentum that arose on Twitter led to the creation of the hashtag #iamperfect. Woman of all ages, shapes, sizes, and ethnicities began to post their pictures using the hashtag. Pictures with curvy, voluptuous women posing in their undergarments showing