Understanding Cultural Influences in Business

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Societies have different cultures and people in each culture are grown and raised with a set of norms, values, and beliefs. These shared values and beliefs are learned from their childhood through their adulthood. Culture is not something which everyone is born with, but it is something which everyone learns while growing up. It does not only influence the daily lives, but it also influences the business activities which take place in that particular society. Many of us work with people who have different backgrounds and that makes it important for us to understand the differences between cultures. So, although cultures might look similar, there are differences in many aspects which distinguish them from each other. There are five cultural …show more content…

In particularistic cultures, relationships prevail over laws and rules. People in particularist society behave differently based on different circumstances. Therefore, “What is right in one situation may not be right in another situation” as Mr. Trompenaars stated (1997). In this type of culture, friends and family members are treated differently and as best possible. For instance, in a car accident which one of your friends is involved, a person from a Universalist culture just obeys the rule and provides the truth in the court; however, a person from a particularist culture may not provide the truth to the court (Trompenaars & Hampden Turner, …show more content…

In individualistic cultures each person is considered as an individual whose own freedom and achievements are important. In this type of culture, individuals care about themselves and they make their own decision. Individualist people care only about their immediate and first degree family members. The standard of living in an individualistic culture is highly based on their opportunities and achievements. Decision making process in individualistic cultures is very short because a lonely person is able to make decision in seconds while a person from a collectivist culture has to decide as a group and so the decision making process would be longer. In contrast to individualism, communitarian cultures consist of people who are formed in groups. They believe that groups are more important than individuals. In this kind of cultures, individuals are understood to be born in groups and the quality of their lives depend on how much they take care of the group members even if it ends to losing their freedom. People in communitarian cultures often choose a group presentation rather than a presentation of a single person. The Netherlands and Russia are considered to be more individualists (Trompenaars & Hampden Turner,

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