Objectives and Concerns The Oklahoma City Thunder have been presented the opportunity to include a jersey patch partnership with a business of their choosing. Jersey patch deals can’t just simply be sold, there needs to be a relationship between the brand and the team. The jersey patch provides a chance to further increase corporate partnerships, become more involved with a business in the community, and increase team revenue. The Oklahoma City Thunder have narrowed their candidates for the patch to Sonic Drive-In, Paycom, and Southwest Airlines. Out of these possible candidates, I believe Sonic Drive-In would best aligns with the Oklahoma City Thunder. A partnership between Sonic and the Thunder can be beneficial to both partners in their pursuit to community commitment and brand growth. I believe Sonic Drive-In is best for many reasons. First, their corporate headquarters are in Oklahoma City (just down the street from (Chesapeake Energy Arena) which would show they are committed to local business. Second, this could create more activation opportunity nationally, while staying committed to a locally-based company. Lastly, Sonic provides an opportunity to place a high bid for the patch since Sonic has large revenue stream, which could contribute as more revenue for …show more content…
For example, Sonic is well known for their “Two-Guys” advertising campaign, and if the Thunder could tie their way into that campaign, it could create great exposure for the Thunder. Sonic has a target audience of typically middle-aged people who still want that drive-in feel like they had when they were younger. The Thunder have a target market for families and generally millennial aged people, and heavily promote being a unified environment. If Sonic and the Thunder can mix their target audiences, it could create a large scale for both partners, but if not the partnership could be a risk for both
...establish it as a national brand, but also strengthen the corporate image and market presence of Wal-Mart as a parent brand of Dr. Thunder.
Data analytics and marketing plays a significant role in the sports business industry. One sports organization utilizing analytics is the National Basketball Association (NBA) team the Dallas Mavericks. The Mavericks, owned by Mark Cuban, utilize data collection through ‘inverse analytics’ as a means to create affordable ticket prices as well as keep fans interested and engaged in the team’s success. Through the use of analytics, the Mavericks have maintained a consistently-high game attendance record. However, even though the Mavericks have used data analytics and marketing to their advantage, other sports marketing trends have continued to emerge such as how organizations
People. The Trail Blazers are about diversity. Having a diverse and culturally different background of consumers, which helps build a product that has many voices and ideas.
Due to vast improvements throughout history, human rights has allowed people to freely speak their ideas and beliefs. Also, the transition from a modernized society to a more virtual society has allowed people to express their ideas more freely and have access to news from all over the world. Thus, people are entitled to their opinion,ideas, and beliefs. However, all expressed ideas have counter arguments for example in religion people might share different views based on their beliefs but they still have the security of their right to maintain their beliefs freely. Since society has took a dip in the virtual side of living, division due to power has strengthened through the use of social media. This has lead society into a dystopia, where control by a higher power is enabled. More over, associations such as the National Basketball Association have the power to enforce regulations on their players to maintain power and rule. For example, in recent years the NBA as enforced a strict dress code where players can no longer wear their desired choice of clothing but instead dress formal when entering and when leaving the stadium. Thus, from this action a dystopian environment is created, players no longer can express themselves freely and if they do they will be punished. Such regulations have caused higher authority over people inhibiting them from freely expressing ideas and beliefs which is completely wrong. People, especially players who are so highly valued, should be allowed the right to freely express themselves on interviews or even when dressing . This is because those who are allowed to freely express themselves are much more comfortable and happier.
Ever since the Thunder has been established in Oklahoma City, the state has gone through many different changes that has bettered the well being. When one thinks about the impacts of major sports teams, the first thing to come to mind is the amount of money that the franchise raises. Overall, the impact of the Thunder has been a positive one; through supporting families and individuals in need by spreading faith, bringing more media exposure to Oklahoma, making the city more known and by bringing in more money for jobs and for the economy.
The Texas Rangers were absolutely abysmal last year, garnering the worst record in the AL, and in no way looking like a postseason team. Rangers manager had two options, and neither looked like a winning situation. He could blow up the team and try and rebuild it over the course of a couple years. But that wasn’t good enough for Daniels, he trusted his work years and years before, and he knew he had something with this bunch. So he stuck it out, made some minor moves, and boy has it paid off.
For this assignment I choose to attend a Los Angeles Clippers game even though I am a big Lakers fan; mainly because it better fit into my budget and the appeal of watching this young high flying team made it seem like it was going to be a good night. Going into the game it was being dubbed as the “battle of the double-doubles” as the Minnesota Timberwolves led by Kevin Love and his 28 straight double doubles took on Blake Griffin and his 26 straight double doubles.
stadiums they play in is up for grabs. The four major sports are a playing
Not much detail marketing will still need to do competitor research so it doesn't help much in that area
The National Football League (NFL) and NASCAR thrive on sponsors and vice versa. An NFL game is by far the most watched single game event in the country and gaining popularity exponentially worldwide. Their championship, the Super Bowl, is arguably the most watched television program in that particular year. In NASCAR, the Daytona 500 is their “Super Bowl” and is a very large event in its own right. Corporations all over the world jump on these mega advertising vehicles with the hope that their name is popularized which will result in profitability. In many cases, most of those who do buy airtime during NFL games, the Super Bowl, and during the major NASCAR races are very visible names and products that we already know about. Most of the time, these companies are trying to market new products or products that have been enhanced.
In overtime, behind and with little time on the clock Oklahoma City’s Russell Westbrook sinks an off balanced three and pushes the Thunder past the Golden State Warriors 113-112. This happened on November 29th, 2013 but 9 years prior this was all a dream of the people in Oklahoma City. It all started on August 29, 2005 when hurricane Katrina released hell on New Orleans. Most of New Orleans was destroyed by flood waters. This caused the New Orleans Hornets to temporarily relocate to Oklahoma City. They played in Oklahoma City for two seasons before New Orleans was able to host them again. These two seasons created national attention toward Oklahoma City for the great fan base and prospective city for a new team. A group of Oklahoma City investors led by Clay Bennett buy the Sonics franchise. After the 2007-2008 season the Seattle Super Sonics file relocation papers to relocate to Oklahoma City. When they get to
1. What is the difference between a Nature of the business The National Basketball Association (NBA) is a professional basketball league located in the United States. It is composed of 30 franchised teams, all of which are in the US except for one located in Canada. It markets teams and players, and regulates franchised team ownership.
Such crises can have a major knock-on effect on existing sponsorship partners and the potential for attracting new income to the sport. The medium has only begun to prove its commercial viability in terms of return on investment over the past five years, and some believe that brands are being scared off by the inherent risks of sports sponsorship deals.
social, they are likely to spread brand goodwill by word of mouth. They are also likely to pass on the
There are a lots and lots of advertises that contains a bit of exaggeration, sex and a message to make the consumer feel an association going on by using or buying that product. For example, Coors light beer commercial contains a lot of stuff that might get people to feel an association going on if he or she drinks that Coors light beer. On one of the Coors light beer commercial, there's a commercial that shows couple of young man and woman drinking Coors light beer and playing volleyball up on the Rocky mountains. A lot of people especially the people around their 20's would be convinced that if he or she drinks Coors light beer, then they could enjoy the coolness of being young and active. Since the commercial contains both sex, it would refer to the people aroun...