New Technology In Canada Essay

Thus, in general we have a stable demand – but that can grow with a view that Canada is recognized as a country that needs immigrants and their population has grown in this regard – where Canadians watch at least one movie a week and this total only 16% goes to the movie theatres, showing therefore the great earning potential this market has.

d) Technological

The speed at which technology changes makes predictions of this variable increasingly complex to be analyzed, because at any moment may come a new technological standard that radically change consumer habits.

Of course we already have several examples of new technologies that have changed Canadian of habits, for example, the creation of streaming services, however, the entertainment industry, especially the movie theater industry, also advances and creates numerous alternatives in audiovisual quality and, logically, offer a whole range of added services, such as food, space

e) Environmental

This factor does not have as much weight to the Cineplex, because geographically the company operates in major urban centers of developed countries. Furthermore, climate change prima facie not affect this industry which is eminently urban.

Still following the analysis of this factor, we find that this is not a polluting industry, although it has certain waste that needs to be disposed of with care, such as plastic cups and food scraps.

Moreover, despite consuming large amounts of energy compared with residential consumption, when compared to other industrial segments – such as automobile manufacturing – we will see that the power consumption is low and therefore that the entertainment industry is much more ecofriendly than polluting, so its social-environmental appeal is huge.

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