Netflix: Hulu's Success In The Streaming Industry

Introduction
Netflix pioneered how American’s watch movies at home. In 1997 to 1999 Reed Hastings and Marc Rudolph founded Netflix, enabling Americans’ to rent DVDs from the internet. A monthly fee varying based on subscriptions that are selected by members, with no late fee. Members can keep the DVD at home for days to weeks. Members did not have to pay postage to return the DVD; they arrived in the mail in a red reusable envelope postage paid by Netflix. Blockbuster at the time was a brick and mortar only company; a yearly membership fee plus members paid per DVD rental with at times late fees that mounted. Costing more than buying the DVD in a store. Netflix in 2016 estimated to have “75 million video streaming subscribers worldwide” (Adesegun

Netflix has shown they are dependable to their customer base world wide. The first sentence in their culture statement, “We connect people with stories. Lots of people, and lots of stories” (Netflix Open Connect, 2017), represents why they are successful for over 20 years. Streaming services are available through Amazon Prime, Hulu, HBO all have experienced some success. Hulu appears to be the least popular on social media, Hulu subscription members are not happy with the commercials and the platform. Netflix has successfully established themselves as the superior in the streaming industry for numerous reasons. Netflix still offers DVD service by mail. They have also been the leader in customer satisfaction, making changes when needed to keep customers.
Netflix Digital Footprint A digital footprint is someone’s unique data trail that forms when surfing the web, emails, and any other information that is submitted online. Netflix can collect a digital footprint from customers. Binge watching is one of those items that Netflix brides themselves on.
An example, all of the Netflix Original programs. Orange is the New Black, and the newest Ozark has become almost addictive. Netflix customers will watch a season of 16 episodes in a week. Entertainment members can only watch on

The information may seem innocent, Netflix is only making suggestions regarding programs members may enjoy based on the digital footprint. Netflix knows what shows customers like, giving an opportunity for target marketing. Netflix has collaborated with Telenor Group to provide long-term streaming experience to Telenor customers. Telenor is the first entertainment company in Norway. Netflix and Telenor are slated to start streaming in 2017, proving again Netflix is a cultural trend setting business world wide.
Entrepreneurial Culture in Advanced Accounting What do clients expect when they walk into an accounting firm, a quiet environment with comfortable seating and classy, upscale décor. “Organizational change must keep a balance, from the individual point of view” (Viclu, 2015), classic for an Accountant. Accounting is an industry that’s all rules and regulations. Accountants have a reputation for not being fun, and out going, serious is an accountants middle name. Culture in the accounting profession, change is good. A simple list, the best way to start a conversation among colleagues. How can the accounting profession modify the way they are perceived.
• Create an environment that is fun
• Don’t be boring, be fun individually and as a