Value Discipline Definition The definition of value discipline is a competitive plan/strategy which describes who a firm is and what they do. It is the essential piece of decision making for every strategic plan in the company. The decision making capabilities outlined by the value discipline shapes the culture of the company. There are three main types of value disciplines: operational excellence, product leadership, customer intimacy. The Value Discipline of the Firm Netflix’s value discipline is customer intimacy. Netflix offers a unique and differentiated set of services to their customers/subscribers. This allows them to personalize and customize the services and products they offer in order to meet the vast needs of their customer base at a relatively low cost. As “one of America’s most innovative technology leaders”, Netflix provides a strategic solution that is tailored to each individual customer. A competitive advantage is gained by using a professional strategy of consumer intimacy. However, this platform does not only provide them with a competitive advantage, it shapes the organizational environment, culture, and value design of the firm. Netflix has a user-centric based policy. Individual preference data is stored in their database which enables for product/ service customization. They can expand their services and products complexity without having to further increase the level of familiarity and understanding that is necessary for the handler to utilize the products and services. This differentiator makes Netflix unique compared to competitors in their industry. The context-driven variability used allows Netflix to provide a more user-centric solution. The role of technology at Netflix Current State Technolo... ... middle of paper ... ...g system that supports the scalability of their data. The following is their input on their new proposal to create a new operational insight tool in order to provide a solution to their challenge: As the firm moves forward, top managers must pay attention to staying unique to sustain a competitive advantage. Netflix does not own their content, nor do they have any tangible assets. Netflix is a part of a broad range of network users. As technology continues to grow exponentially, Netflix will have to be readily adaptive to change and innovation. Technology never stops growing and evolving, therefore, Netflix’s business platform should never stop growing and evolving. At the same time, they must be careful to remain user friendly and customer centric by keeping the technology at a level where users will not have to obtain a certain set of technological skill sets.
Netflix’s derives a much of their competitive advantage from their ability to offer each subscriber convenience and a personalized experience. The firm’s CineMatch software gathers data from subscribers’ online profiles, movie rental history and a subscriber’s movie ratings to develop a person...
Companies like Amazon and Netflix are very effective in predicting what customers normally buy and watch. Knowing what your customers are or are not buying will allow you to position products that they are statistically likely to purchase based on recent transactions and activity. This is a powerful tool for Netflix because it keeps users engaged and actively using the service but also allows them to tailor their investments in content towards items that are more likely to keep users active on their site.
Netflix is one of the America’s largest movie rental service and in addition provides the subscribers with internet based video streaming service. (Netflix Competitive Advantage, 2010). It was started in 1997 headquartered in Los Gatos, California. (Netflix, 2014). Netflix has more than 40 million subscribers who have access to more than 100,000 titles as on mid-2013 (Netflix, 2014). They have more than 42 shipping locations and ships over 1.575 million DVD’s to subscribers on daily basis (Netflix Competitive Advantage, 2010). In USA the highest ISP speed is 2.97Mbps which is provided by cable vision-optimum. Netflix together with YouTube accounts holds for over 50% of downstream traffic on fixed networks. Its design and traffic management play key roles on its network infrastructure (The ISP Speed Index, 2014). The main strategy of Netflix is to attract more subscribes to the online video streaming service. Amazon, Blockbuster, Walmart, Redbox were some of the competitors of Netflix in movie rental.
§ There are a large number of substitute products. Netflix is in the business of providing personal entertainment at an affordable cost. Since any other form of entertainment is considered a substitute, Netflix?s industry is in direct competition with all other forms of entertainment, whether it be reading, physical exercise, regular television, etc. If trends in popular culture move away from those related to movies, revenues may be affected.
After receiving a ridiculously high fee for returning a movie late, Reed Hastings said that there had to be a better way to rent and watch movies and TV shows from the comfort of their own homes. Hence, in 1997 Reed Hastings and Marc Randolph, a software executive, co-found what is known today as Netflix, “the world’s leading internet subscription service for enjoying movies and TV shows,” (Netflix, Facts). The purpose of this paper is to the process of exchange between Netflix and their customers, as well as Netflix’s approach to relationship marketing and how this marketing technique has helped Netflix leave their competitors in the dust when it comes to customer satisfaction.
Mujtaba, B., & Johnson, W. (2012). Case 5: Publix Super Markets--Achieving Customer Intimacy. Weinstein, A. Superior customer value: strategies for winning and retaining customers (3rd ed., pp. 269-286). Boca Raton, FL: CRC Press.
The company that will be analyzed in this critique is Netflix. Netflix is a provider of on-demand internet streaming media available to viewers in all America and parts of Europe. Netflix allows a wide range of ages to watch a variety of different movies and TV shows. Before making a long term commitment to Netflix, people have the chance to use a Free Trial. The Free Trial for Netflix is available for 1 month. People are able to watch unlimited movies and TV episodes over the Internet on a Netflix-enabled device. After the month is up, people will then decide if they want to continue to use Netflix as a member, or decide to cancel the membership. Netflix is a month to month subscription which is $7.99 (Netflix, 2014). Netflix was introduced
Wiersema, M. T. a. F., 1993. Customer Intimacy and Other Value Disciplines. Harvard Business Review, p. 92.
Introduction Reed Hastings (co-founder) founded Netflix in 1997. During this time, Netflix offered DVD rentals by mail. As Netflix went public in 2002, shortly a year later their subscription reached the one million mark (Netflix Management, 2011). Recently, Netflix was recognized as one of the 50 most innovative companies, ranking number eight for “streaming itself into a $9 billion powerhouse (and crushing Blockbuster)” with 20 million subscribers (fastcompany.com, 2011). This success shows how Netflix embraced a business approach where their mission was to take the troublesome experience of everyday consumers and transform them into a business opportunity.
Many scholars believe that customer satisfaction has a crucial role in the success of a business, and is pivotal in increasing the overall profitability of the business (Kotier, 1991). Customer value is gained through the experience they receive from the goods or purchases they have obtained from a certain business. Customer value has various definitions and concepts, Holbrook (1999) stated that it is a kind of “interactive, mutual, and preferred experience”; but simply said, “the term customer value has many meanings.”
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
The idea inspired Reed Hastings and Marc Randolph, and then they founded Netflix in Scotts Valley, California in 1997 (Netflix, 2014). The company comes into play by developing a subscription-based streaming platform for movies and television shows. Unlike the traditional movie rental businesses such as Blockbuster and Redbox, Netflix’s innovation offers service via Internet, and it does not have any physical stores but instead delivers DVDs through postal mail in the U.S. Since then, Netflix has become the world’s leading internet television network with constant growth of customers to over 48 millions members in more than 40 countries in the North America, Europe, and the Latin America (Netflix, 2014). In this analysis, the main focus is examining the current market environment for Netflix. It identifies the type of market structure that Netflix is currently competing. The analysis also expands on the competitions, product differentiation, pricing strategy, and measuring the level of easy entry-and-exit.
Briefly describe each of the four major challenges that Netflix faces. Which challenge will be the easiest to address? Why?
The following essay will analyze Netflix Company’s social commerce strategy. It includes the definition of social commerce, company history, social commerce strategy that the company is engaging, the effect of social commerce for the company and measuring social commerce success of the company. Below, brief definition of social commerce and the company history.
I understand the term customer value to define how customers weigh the benefits of individual purchasing decision against the costs of these products.