INTRODUCTION MEDIA’s Importance The word media comes from the word medium which signifies mode or carrier. Media primarily aims at addressing and addressing a large group of target audience. This word was initially used with respect to books and newspapers, mainly the print media. Over the years due to advancement of technology, media now covers many mediums such as television, movies, radio and the internet. The media’s role in this society is fundamentally a function of how this society chooses to use the media. In the present world due to the thirst of knowledge media has become a necessity in one’s life. Media nowadays plays a very crucial role in creating and shapping of the general public. Today media acts as a watchdog to protect public interests against malpractices and create public awareness. It can be called the sword arm of Democracy. In today’s date the life of a common man life a living hell due to many politicians misusing their positions, an evil network of mafia and crime syndicate, and the money paid as tax by the same common man is being siphoned out for the personal gain of few …show more content…
Media is considered as "mirror" of the modern society and it is the media which shapes our lives. The purpose of the media is to inform people about current, new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided. From decades media has been an integral part of human civilization. From the days of Vedas and Upanishads to edicts of kings and emperors like Chandragupta, Asoka to the medieval Indian mass gatherings to the modern day’s audio video and print media, media has always taken a pivotal role in shaping our society. During the days of freedom struggle newspapers like Tilak’s Maratha, Mahatmaji’s young India acted as a platform to place the demands of common Indian and to express solitude with freedom
It is quite often oblivious to all of us, the effect that media has on us. However, where ever we look the effects of media have altered the coarse of living. The clothes we wear, the sports we play, the music we listen to and our political opinions, are all aspects that are influenced by the media.
Media has a very long history. The first method of communication was developed by the Roman Catholic Church, and this system made it so that messages could be transmitted all throughout Europe. The first forms of writing first came about in the Middle East at around 3500 B.C. (Hanson). These writings were obviously very simple, but throughout time, they evolved to be much more complex. Paper was eventually invented, and later, books could be written, although they were not able to be distributed very easily. Many forms of communication started to be developed during the 19th century. Due to the invention of the printing press and the increasing literacy rates, books, new...
First, the role of the media is to represent the public and intervene between the public and the government. The media is a mirror, which re...
The word media originates from Latin which is derived from the word medium, signifying mode or carrier. The word was first used in respect of books and newspapers for example print media and with the advancement of technology, media now encompasses television, movies, radio and internet, but why is media important. In today’s world, media becomes as essential as our daily needs. Media of today is playing a significate role in creating and shaping of public opinion and strengthening or weakening today’s society but some media programs have turned to more entertainment then information such as the news show The Project which I will be discussing further is more of a comedic show then news.
Media plays a key role in American society, it shapes, manipulates, and influences us as individuals. Media can come in all forms such as the Internet, things we read, see, and hear. Media can have good effects and bad effects but it seems like media has been taking over recently. We see media everywhere, on our cellphones, in the news, even just listening to the radio. The media influences us as individuals and we respond to it in different ways.
Mass media is a mediator that is used to broadcast information to public and it can present in numerous ways via print media, electronic media and interactive media. The function of mass media is very broad which can vary from an important role of shaping public opinion to individual for entertainment. In today’s world, there are lots of people using media to communicate and connect to the world, those people distributed to sender and receiver. Indeed, the largest sender is the origins of media such as newspaper, radio and internet. These senders give massive information to public, including propaganda, latest news and education. More and more people rely on the platform the media provided in order to socialize the interpersonal relationships
Mass media is very influential. There have been many issues and policies that have been affected by mere media coverage. Since there is a freedom of the press, the media is always present to cover the news and report it to the public. The intention of giving media freedom is good because it is aimed at creating balance inside the society. However, media coverage does not always bring good effects to the issues. There are times when news that should be confidential is released to the public, therefore breaking the secrecy needed for that issue. There are also times when incidents are reported in a bad and biased way that manipulates how people feel about the issue, therefore creating major conflicts. Mass media not only influences the public but also the people’s identity. People think differently because of what is being seen and advertised in the media.
Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments in mass communication and it provokes the generation of exigent questions about what we think we know as well how we came about knowing it. There are always changes in the media and the term “media” refers to the many ways of physically forming meanings as well and carrying them. The term “media studies” on the other hand, means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000).
The media is everywhere and takes up a great deal of people’s everyday lives. People depend on the media to provide them with information that would otherwise be hard to get. The people of society also use the media to communicate with friends, family, and people from all around the world. Also, the media serves as a means for entertainment. Businesses use the media as a way to advertise their products. The media affects society in many different ways; such as, businesses use the media to promote their products, the media effects communication, and the media affects body image and behavior of people in society.
Unquestionably the media being newspapers, internet, radio and television, influence society. They can affect, have affected and will continue to affect the progression of life in this nation and around the world, as electronic technology continues to be the chosen mode of communication for a whole generation, offering direct, often anonymous influential information.
Mass media includes TV, radio, cinema, newspapers, magazines and technology such as the internet and e-mail. The media is a source used to inform and entertain the public. Media carries information, ideas, thoughts and opinions out to the public. The force media reveals gives a huge impact on influencing people’s lives. The media can be equally positive and negative in terms of the views it has on women, as well as an influential means for education and socialization. Even though the media enhances women issues, it also gives negative impact, illustrating violence against women through pornography and descriptions of women as a female bo...
The Role of Media in the Society Media has always played a huge role in our society. For a long time media is one of the methods of controlling people and leisure. In In ancient times when there was no newspapers and television, people used literature as a source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them, and how they are used. Nowadays, media is one of the main parts of our lives and our society, because we use word media, to combine all. sources of information to be used.
There are numbered of news channels that have maximum coverage throughout the country. Media contribute a lot to develop public knowledge but even after years of success, media could not alter public’s attitude towards issues. Media should discourage smoothly such attitude of public. Demonstrations and protests are good to increase pressure towards the solution of any problem, but there should be a proper way to express which should result oriented.
Hence, the power of media has touched its apex in today’s age. Its societal, political and economic functions reflect its unparallel capacity to affect the human life in all spheres.
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.