Media Globalization And Media

In recent years, there has been a growing body of research on the topic of globalization. Globalization is generally a process that we experience every day. According to the Professor (Terhi Rantanen), “Practically, there is no globalization without media.” Media globalization has aided in both the production and distribution of information. Dominick (2002) has noted that the production rate of information doubles every eight years. In addition, "information is being produced at a rate that is four times faster than the consumption of information" (p. 513). Media globalization is a lengthy topic, which includes TV, radio, movies, music, the Internet, and other forms of digital media. The purpose of this essay is to summarize the relation between globalization and media and discuss the revolutionary changes caused by media in past few years.

The main phenomenon behind the globalization of media is to unify widely different cultures, and integrate them into one world. Geographical closeness and or cultural relations helped media a lot between two different countries situated thousands of miles away from each other. But media brought them closer, by providing platform to exchange feelings and culture. Cable and Satellite TV were known by most Americans, Canadians and some European countries in early ages, and is now spreading in most other countries of the world. Media is involved in certain really important events and affect their outcome like: Media Markets, Audiences, Advertisements, Financial market, Education and many other Creative industries.

In early nineteenth century, media was not very popular field. But now media is a part of every aspe...

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...ehavioural choices.

In short, the reality is media has brought a revolutionary change in everyone’s life whether it is in a positive way or in a negative sense. But the truth is, it has brought comfort in our lives in all aspects. This essay has looked at the phenomenon of globalization from the perspective of the media. The effects of globalized media have been discussed as presented by a variety of communication scholars. To avoid the negative outputs of media, there must be an international organization where delegates of all countries should work together to create rules for media to work in the specific limitations which does not hurt someone’s feelings, ethical values and other cultural issues. This essay is a call for new communication theory to be created which will address these emerging phenomena.