Maybelline, Commercial: Selena Gomez With The Pantene

the “No Sorry” commercial, Selena tells to the audience; “Strong is Beautiful.” Celebrity Branding have started from the mid 1800’s where patent medicines endorsed queens and popes. Although times have changed, companies follow the same concepts from the past. Benefits of using celebrities is that it can attract the customers. The professor of marketing at University of Bath, Brett Martin says that “Celebrities has the power to grab people’s attention especially in media environment.” So, when celebrities endorse products, it creates a positive effect of the brand. Like Selena Gomez, customers would consider the qualities of Selena Gomez with the Pantene. On the other hand, there is a downside of using celebrities. Recently, people post

The founder of Maybelline, TL Williams added “New York” in the logo to symbolize as synonymous with “the size, style, color and success that give the city its captivating flavor.” Maybelline company advertise their products from commercial and teenagers are often used as a model. Offering over 200 products, not every items are for teenagers but Maybelline creates with on-trend expertise to make it cool, urban edge, and spirited

First of all, Instagram was first launched in 2010 by Kevin Systrom and Mike Krieger. It is as one of the dominant photo social platform and had about 1 million users in just 2 months after it launched. Over 150 million active users and 55 million photos are posted per day. Instagram is similar to Facebook, where users can click the “like” button to show their interest. Like Facebook or Twitter, Instagram doesn’t take time to write something, users pretty much post photos to share to the other users. This can be used effectively at marketing. Some companies may block the access to Facebook or Twitter on company computers but for Instagram, users can easily look at any time with a site on their smartphone. Blogger, Mark W. Schaefer claims that if the companies are “visual” brand, in order to advertise the products, photo sites are suitable. For the companies, this can be beneficial to explore customers by searching through topics and hashtags. So, the companies like Maybelline or Pantene, most people would want to see what the products look like. By the way, hashtags are one of the characteristics of Instagram. It is tagging system that categorizes the keyword. Users can post photos and short message by using hashtags. There is a section where users can search the specific keywords to search the photos that other users have taken. Usage of hashtags are used on almost every social media like Facebook,