Marketing Strategy Of FMG Stadium

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Recommended: Research proposals on customer satisfaction

Target Segment Strategy
Segmentation of market can be used to target the market in small parts by FMG Stadium, that can facilitate the calculation of most attractive segment. They can invest their resources on particular groups of people, concentrate on them and make them customers.
Demographic segmentation
Geographically segmentation
Customer Relation Strategy
The FMG stadium should improve their relations with customers. They also need to improve their contacts with them. Through this strategy, FMG stadium should also focus on possibilities of their new customers, instead of existing customers. This strategy will increase the profitability, update all the process and connected with their customers.
Strategy Elements
Interaction with customer Frequent
Stadium can organise events for sports lovers to provide them a chance to play rugby with their favourite players.
 Stadium can organise events in schools and colleges and distribute promotional passes of rugby matches.
 Promotional stalls of rugby matches at public place.

Branding Strategy
To apply Customer Relationship Strategy, the FMG stadium should increase their promotional activities through brand strategies to increase awareness with in New Zealand. For this purpose, branding strategy has been implemented to rise the brand value of FMG stadium. Digital marketing in social media, advertisement in newspaper and other traditional methods are some examples to promote the FMG stadium worldwide.

Improve brand awareness through advertisement  Advertising through public transportation like bus, taxies stations and airport.
 Advertising through social media like Facebook, Instagram and YouTube.
 Distribute pamphlets at public place and with newspapers.

Brand logo  For an organisation’s identification the most important thing is brand logo. Brand logo will make your company impressive and
 Stadium should make some groups, which will talk to people at public places to attract them and give all information regarding stadium.
 Stadium should organise events like, organise rugby training sessions for public, rugby event activation entertainment and music concerts.
 FMG stadium can launch application for mobile for online ticket booking and sale.

After events stadium can publish customers’ feedback on Facebook, Instagram, twitter and on FMG stadium website. If people will be happy with events, then they will give positive feedback for stadium. The positive feedbacks will help to generate the income with the help of word of mouth marketing.

To develop new pricing strategy
The management of stadium should make the different pricing strategy. The stadium should also apply an effective pricing strategy, which will be the most beneficial for the stadium. If management want to improve their publicity, then they need to do brand advertising. It will be possible, if management increase the prices of tickets, then the profitability will be increase

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