Kroger Research Paper

Columbia is a global sportswear giant, specializing in apparel, footwear, and equipment. Headquartered in Portland, Oregon, Colombia has 5,978 employees according to Forbes. According to ycharts.com, the value of the company is 4.46 billion dollars. Columbia sportswear company is among one of the largest in the world, competing directly against the likes of North Face and Patagonia. The advantage that Columbia has in their industry is that they sell top end, premium gear to people not wanting their rain jacket to soak through or gear to ruin in the conditions. The companies growth has showed that consumers are willing to spend more to get their brand. Even though Columbia is already a giant in their industry, they have the ability to win over more customers and grow in size. One of the main reasons why I chose this company to research is because I am a fan and consumer of their products. I believe the products they put in the market are on par with other premium brands. I would enjoy finding a job in

Kroger has spread through to many different store formats, including supermarkets, department stores, convenience stores, and jewelry stores. According to STORES Media, Kroger supermarket chain worth 115 billion dollars, only second to Walmart. Kroger is also the third largest private employer in the Unites States with 443,000 employees according to kroger.com. Kroger is in 34 states and will most likely expand into more with time. The advantage Kroger has amongst its peers is the connivence an uniform quality within their stores. Even franchises such as Fred Meyer that Kroger owns will have similar store options and products in other Kroger owned stores. This advantage, similar to that of Starbucks, lets consumers know what to expect when entering a Kroger store. Unlike Columbia, Kroger has an very large number of employees, meaning a lot more opportunities for a job within the