Kindle Fire Inc Case Study

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The cheaper touchscreen, assuming that all other factors remain constant, would, initially, shift supply because the consumer dictates the demand. Cheaper production costs could lead to an increased number of Kindle Fire HDXs produced but as the CEO, I must determine whether or not my current production force is at capacity or not. Assuming that I am able to produce more units without hiring more workers, my asking price could decrease substantially and, since my production costs decrease substantially I am able to produce more units without increasing the overall cost to the company. (Impact of Shifts in Demand and Supply, 2006)
Lowering the asking price could increase demand because it would open up a consumer market that, previously, couldn’t

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