Apple App Store Case Study

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INTRODUCTION Now a days we can see everyone whether a businessman or an auto driver, Rich or poor everyone has a smart phone in their hands. In today’s world where time is the most precious thing these smart phones help us to save our time. These smart phones are necessary evils. Now the question is why these phones are called Smart Phones. The reason behind this is these phones have some special software in them called an App Store. Now the question arises “What is app store? How it works? What are its uses?” App store is a form of Digital Distribution for mobile apps. Different apps run on different devices and are designed for different OS. App store is a form of online store or online marketplace where users …show more content…

But there are many differences between Google Play Store and Apple App Store. As we know the Apple was first company to launch the App Store and at that time no one can beat the Apple App Store. But after the launch of Google Play Store, Apple took a new rival. Google Play Store has over 100 billion apps the reason behind this is anyone can add an app in the Google Play. More apps mean more option for downloading as a result there is a massive downloading of apps from the Google Play. According to a report downloading of apps from Google play store is 60% higher than the Apple app store. Google play has an interesting feature. In it we can search for an app even if we misspell the app which increases the comfort of users. There is so much quality in Google play but still they can’t match with the revenue of Apple App Store. According to report total revenue of Apple app store is 60% higher than the Google Play. The reason behind this is iPhone is purchased by the rich people so they can buy the apps they needed easily but android phone is purchased by all kinds of people as a result purchasing of apps is less than the Apple app

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