Jersey Shore Target Audience

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The first show we will explore is the MTV show Jersey Shore. The show follows 8 people who are placed in a house together for the summer at the Jersey Shore. On the show each episode consists of the cast going out, partying, drinking excessively coming home and getting into drama. MTV itself has a target demographic of people ages 12-34 (Lankford 35). With other shows on the channel targeted mainly to teenagers, that is the demographic that was viewing Jersey Shore. One of the biggest problems with Jersey Shore aside from the glorification of excessive partying and binge drinking is the fact this it promotes this with no consequences. It shows young viewers that this is okay, by allowing the show to air for six seasons, it promotes this lifestyle as a way of making a living when it the real world its not. When the last season aired in 2012, the average salary was $100,000 per episode, per cast member with some of the cast making over $2 million dollars over the entire season (Salsano). …show more content…

Even if your goal isn’t to be famous, it gives the idea that this much partying and drinking is normal. Normalizing this lifestyle and behavior has horrible effects on children. Along with normalizing overindulgent drinking, the show normalized and promotes sex with multiple random partners. This effects young girls in two ways. First, it lowers their self esteem. In the show, we see the male cast members scoping out young women (degrading along the way) for one night stands just to kick them out once they’ve had their way with them. When young girls see this it manifests that their worth is as simple as that. It shows girls that they are worth one night stands, not real

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