It Can Wait Rhetorical Analysis

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It Can Wait Analysis
In 2016 accidents from texting and driving occurred, many still happen today, resulting in numerous of deaths every year. The person behind the wheel is not only putting his or her life in jeopardy, but as well as those individual lives surrounding them. In the video “It Can Wait,” AT&T shows how texting and driving can lead to accidents that can severely impact someone's life. Simply by not being aware of the road ahead while getting a glimpse of a text message, risks and puts many lives in danger, making each person a victim of the situation. AT&T directs this message to young adults who can not drive without using their phones on the road. Jacy is a woman who was extremely impacted by an incident that left her paralyzed …show more content…

When utilizing music in the video, the sad music creates more emotion in the young adults, changing their mood from happiness to sadness. The story of the incident that had impacted Jacy’s life forever states, “I spent two months in the hospital fighting for my life”. Jacy’s shared story was to make sure young adults know the effect that could potentially happen. AT&T uses her story to touch the emotions of the young adults in the video which makes them cry. The young adult audiences see the tears on their eyes and they are touched by their emotions, which makes them cry as well. The tears show that the young adults are filled with sadness, and change happens in the decisions’ they make that will make a great difference on the roads. The calming but sad music is played after the young adults in the video listened to Jacy’s story. The music makes the young adults mood change from happy to sadness. Sadness is expressed when Jacy’s story hits them with the truth, which is right in front of them. The music is played so that it touches young adults weak spots which makes them sad and discouraged, it changes their mindset and reassures them on what is more important on the road when driving. These tears of emotions and changed moods persuade young adults on the road because of fear that something just as simple as a glance on the phone screen can change someone's life completely. Therefore, young adults driving on the road should be compelled by others to stop focusing on the screen of their phone, and realize what is more important which can make a

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