Importance Of Social Norms

In almost every aspect of our daily lives, Social and cultural norms are present. We usually take for granted even the most basic function of cultural and social norms. The broader definition states that norms ‘are the agreed-upon expectations and rules by which a culture/population guides/shapes the behaviour of its members in a given situation.’ This means that in a context where everybody, or nearly everybody, follows the practice of OD, the expectations are that the same individual behavior is performed by many others, thus making the practice acceptable and ‘normal’ Along with these influences, comes peer-pressure. The lack of a clear understanding of the role and mechanisms of behavior change has been responsible for many development failures. However, developing strict behavior change strategies might also be not enough to promote change. That’s the purpose of Myers-Briggs Type Indicator. It determines if a new hire will jive with their colleagues. Social norms provide a key to understanding social influence in general and conformity in particular. Social norms are the accepted standards of behavior of social groups. Social groups changes what we think. Norms serve a basic human social function, helping us distinguish who is in the group and who is an outsider. Behaving in ways the group considers appropriate is a way of demonstrating

Never the less, the importance of ethical behavior to an organization has never been more apparent and has generated a great deal of knowledge about the managing individual behavior.

Most of the people understand that ethics is important and essential. But still, why do some good people do bad things? Are we concerned about how we are viewed by others as strong and successful rather than sticking to our own ethical