Impact Of Mass Media On Consumer Society

The media has always have had a prominent place in all societies and at all times, in such a way that today this can not be explained without those. The reason implies in the vitality of the media in terms of impact, extent and penetration of the diversity of their products, messages, forms and contents. From this perspective, it is important to consider the scenarios in which the mass media impact on the consumer society, from children and teenagers to young adults, housewives, professionals, families, among other recipients of the messages through of various media products it produces, such as cartoons, detective series, youth, sitcoms, soap operas, contests, opinion, sports, news, documentaries, Realities show, talk show, features, stories, editorials and articles, among others.

Precisely because of this evolution and development, but especially for its social function, various media have established their own rules of conduct or code of ethics, not to restrict freedom of speech and expression of ideas of communicators who serve as opinion leaders, but to allow healthy coexistence among those involved in the process of communication, from the sender of the message to the recipient thereof, the "respectable" public, consumer messages.

Considering the freedom is not exercised without responsibility, the media, their owners and their workers, to have the great privilege of addressing their messages, written and audiovisual, society generally contract with it a number of responsibilities, commitments and duties. The responsibility of society requires that the media will play with special care in their duties to inform, entertain, guide and contribute to education, culture and science. Such tasks are to be understood as a service, regardless of whether to perform such tasks, the media can be consolidated, institutional and