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Successfuls of subway restaurants
Subway franchise case study
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Subway, one of the present leaders in the fast food industry was set up in 1965 in Bridgeport, Connecticut by Fred DeLuca. A family friend of him suggested this idea to help him pay for his education to fulfill his dream of becoming a doctor. Dr. Peter Buck, one of Fred’s friends agreed to be his partner with a loan of $1,000. There was a huge growth in the business relationship that changed the landscape of the fast food industry.
(The history of subway)
Their goal was to set up 32 stores within 10 years of their starting. Providing excellent customer service, high quality product, keeping operating costs low and finding great locations are the key factors behind the success of Subway. These continue to serve as the foundation for successful SUBWAY restaurants around the world.
(The history of subway)
By 1974, 16 submarine sandwich stores were opened and run by the two partners throughout Connecticut. They understood that they won’t reach their goal of 32 stores in time. So they began franchising, launching the SUBWAY brand into a period of remarkable growth which continues to ...
The sampling strategy was a huge success. Free samples of the subs were given out to people for them to taste it. The shop’s name was also being brought to the attention of passersby. All the advertisement that Jimmy Johns does has its name and logo in it. This is to promote awareness. Another thing that made the sub shop so successful was the culture that the owner created. He had a sense of humor and made sure that all the ads shared the same hilariousness. All the colors and signs in the stores are part of the funny environment of Jimmy Johns. The delivery system is a huge part of the company. The sandwiches will be delivered with any form of transportation available. The company refuses to offer discounts or coupons because they use all their revenue to make sure that the ingredients are the best they can be.
The subway had to be built around most of these items to prevent interference. As a result of this, where the subway was subject to pass was dangerously close to the foundations of many buildings. To insure the safety of both the subway and the building many tests were taken. Furthermore, Parsons had to take into consideration that construction could not interfere with traffic. Another difficult task that had to be overcome were the electric railway tracks and horse car tracks that needed to be excavated. The solution to this was to dig near one side of the curb and once that was completed they move onto the other side. By working on one side at a time allowed them to support the underground pipes and the railway wood and steal beams safely.
In Fast Food Nation, Schlosser goes beyond the facts that left many people’s eye wide opened. Throughout the book, Schlosser discusses several different topics including food-borne disease, near global obesity, animal abuse, political corruption, worksite danger. The book explains the origin of the all issues and how they have affected the American society in a certain way. This book started out by introducing the Cheyenne Mountain Air Force Station beside the Colorado Springs, one of the fastest growing metropolitan economies in America. This part presents the whole book of facts on fast food industry. It talks about how Americans spend more money on fast food than any other personal consumption. To promote mass production and profits, industries like MacDonald, keep their labor and materials costs low. Average US worker get the lowest income paid by fast food restaurants, and these franchise chains produces about 90% of the nation’s new jobs. In the first chapter, he interviewed Carl N. Karcher, one of the fast food industry’s leade...
Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company.... ... middle of paper ... ... Offering dinner menu items and consistently updating seasonal items has proven to be beneficial to Panera.
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
For one of my selections for buying stock, I invested into Starbucks, this company has attracted me with their wonders of different coffees, and I knew many others were interested in the very popular coffee company. Starbucks all started 1971 in Seattle Washington. With three men which were Jerry Baldwin, Zev Siegel and Gordon Bowker each of them put in one thousand three hundred and fifty dollars along with a barrowed five thousand from the bank to start up there small coffee shop in pick place market, witch is located in down town Seattle. The name for this company was inspired from the character Starbuck from Moby Dick; this character was a coffee lover. There close friend designed there well known logo. These men never thought of this small company to get large they just thought of it as a small coffee shop. Out of all three men Siegel was the only one that work at it full time. The men depened on a man named Alfred Peet for there coffee beans but soon then started there own blends of coffee beans. With in a year opening the first store they were able to open a second store. When the 1980’s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turning point. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment. He started asking a questions and becoming more and more interested by every moment. He loved how the founders had so much knowledge on the coffee and each blend. In 1982, Schultz became director of retail operation. This was just the start to a new phase with the company.
Jasmine Hatten Professor Tapia ENG 100 28 January 2015 The Early Mornings of Opening at a Subway Restaurant It’s a weekday and there’s nothing to eat at home. You think of all of the possible options—fast food? Takeout?
In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, it started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie. Their staple item, the 30 cent hamburger, accounted for 80 percent of their total sales. Later, the brothers altered the production to that of the Fordist assembly line in order to make the whole operation fast and efficient, halving the price of their items, including their prized hamburger. (http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html).
Kroc attempted to describe what had made his business the global empire that it is today. It was not as simple as providing delicious hamburgers, fries and chicken nuggets. Kroc was an ambitious and shrewd businessman that embarked on a vision that followed a strategic plan of expansion that would cover every continent. Kroc not only created a successful company, he also built a global brand and revolutionized the American cultural landscape.
...ization with a solid infrastructure. Since 1930 it has consistently expanded and is among the most prosperous supermarkets in the U.S. Through its research, employee programs, technological incorporations, adaptations to consumer preference and psychographics as well as its marketing strategy with respect to competition, Publix has successfully created an environment “where working is a pleasure” and where shopping is a pleasure.” With competition constantly growing, it is essential to keep on top of the global business community and market environment to have a leg up on competition and provide the highest customer value.
Now lets look at some of the other key factors that have led to success at this point. Papa Johns is known for their excellent customer service and have really blown their competition in area. They need to remind their customers that they are the best at making pizza lovers happy. The price point of a product tends to be the first thing noticed by the consumer but if they are not happy with what they get they being to think twice about their decision. In today's
Another strength is Burger King’s franchise development having 90% of its restaurants franchised. The franchise concept allowed the company to grow with minimal capital expenditure and receive royalties and fees. Burger King went above and beyond and created a new model of its restaurant to attract mo...
The foundation of Starbucks first international market outside of North America started with Japan in the year 1996 when it opened an outlet in Tokyo’s Ginza district as a joint venture between Sazaby League and Starbucks Coffee International, the international arm and subsidiary of Starbucks Coffee Company.
Starbucks has grown so fast in 40 years it is easy to see the things that they are doing right. One of the strengths that Starbucks has is they have built strong customer connections through value-added services. Looking deeper into this, starbucks prides themselves on retaining their current customers and how they are able to attract new ones. They sell world-renowned coffee in so many flavors that meet many peoples demands. They have been a company that has focused on meeting their customers demands while offering other services other than coffee. (Marketline, 2016).
The Amalgamation of Richard, and Maurice McDonalds, and Ray Kroc in 1955, set in motion a great cultural phenomenon, that would lead to the transformation of American gastronomy, impact their health, and become a formidable global ambassador of Americanization--the Fast food culture (Wilson).