Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
• The Effect of Advertisement on Consumer Behavior
Brief history of mcdonalds
The history of fast food in America
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: • The Effect of Advertisement on Consumer Behavior
Fast food culture: a life raft or a sinking boat The Amalgamation of Richard, and Maurice McDonalds, and Ray Kroc in 1955, set in motion a great cultural phenomenon, that would lead to the transformation of American gastronomy, impact their health, and become a formidable global ambassador of Americanization--the Fast food culture (Wilson). Nothing represents America better than the fast food restaurants. There is no American who Is not impacted by this phenomenal artifact. In 1948 Richard and Maurice McDonald opened what became the world’s first self-serve- drive-in restaurant in San Bernardino, California, but it wasn’t until 1955, that the meeting that will change the way fast food business is conducted around the world, was held. When …show more content…
Mr. Thompson, one of the franchisees who started his own McDonalds career in the 1990s speaking of the founder of McDonald 's corporation, Ray Kroc said: “He opened up the door for so many other people to be able to have entrepreneurial careers with McDonald 's” (Lynch). The fast-food culture was not just a square peg in the square hole of that time, but also a life raft to many. The chain was an avenue for so many people to make a living. One in every eight Americans has worked in a fast food restaurant, especially McDonalds. Franchising was an opportunity for others to succeed together with McDonalds and other fast food chains. McDonalds was not the first fast food chain, but it was the first to go ubiquitously nationwide, and globally American. This was not just because it exploited a new cultural reality, but because of its deep-seated value for humanity and diversity. It didn’t cash in but created the culture …show more content…
Americans went from being attached to the fast food culture to depending on it. The result--obesity; a negative effect of the fast food culture. Morgan Spurlock experimented with eating McDonald 's food for breakfast, lunch and dinner; In just five days, he added ten pounds. He thus found out that fast food restaurants are the single greatest contributor to the obesity epidemic in America (Gilbert). “Functional neuroimaging studies further revealed that smell, taste, and appearance of food produce a similar effect as drugs of abuse. Many of the brain changes reported for hedonic eating and obesity are also seen in various forms of addictions” (Liu et al). Fast food restaurants selectively choose certain flavors and effects, to create craving and dependence on their food. “Animal studies have shown that the predisposition to food addiction in offspring, was caused by feeding rat mothers junk food, consisting of fatty, sugary, and salty snacks, during pregnancy and lactation” (Liu et al). Apart from chemical factors such as ingredients like sugar and salt, external cues also lead to craving for food despite satiation. Advertising on television further elicits food cues encouraging even normal weight children and adults to seek out food despite the lack of hunger signals (Liu et
McDonald’s was created by the McDonald’s brothers(hint the name), Maurice and Richard, who wanted, from the beginning, to start their own business. After four years of trying to run a movie theater, the brothers decided to start a drive-in restaurant. By 1940’s the brothers started earning $50,000 a year. Instead of being happy, the brothers grew bored. Together they came up with a new idea and remodeled their whole place into a fast food place. No more serving people in their cars, time to serve people fast and cheap. Revolutionizing the food industry
The savory taste of the food from McDonald’s, Burger King, Taco Bell, and many other fast food restaurants entices millions of Americans to visit one of these restaurants every day. What is it in fast food that attracts so many customers every day? According to “Why Does Fast Food Taste So Good?” by Sarah Clark, “the food contains just the right mixture of fat, sugar and salt to set off the pleasure chemicals in the brain”. Furthermore Clark found that this mixture can be addictive because of the release of dopamine into the body. This happy feeling, caused by the dopamine release, is believed to cause people to become physically addicted to fast food. A study done on rats using the same fat, sugar, and salt content showed addictive behaviors because when the scientists stopped giving the rats the mixture they exhibited withdrawal characteristics. Scientists noticed common behaviors of withdrawal such as chattering of teeth and anxiousness. The researchers also noticed long lasting changes in brain chemistry of rats ...
We can all agree that each of us have our own particular favorite fast food restaurant. The fast food industry has really opened up and added a variety of food that you can quickly grab on the go. This makes it hard for the average American to ignore, because everyone is looking for the quickest and simplest ways to get things done in this fast paced
While peddling about the country he came in contact with the super efficient McDonald's hamburger joint, which was started by Dick and Mac McDonald, who were brothers. He saw this place and optimistically envisioned many more opening up all over the country. He convinced the brothers to let him be their first franchisee. They agreed so in 1954 Ray opened up the first McDonalds franchise. A year later, Ray opened up the second McDonalds franchise in Des Plaines, Illinois. Only four years after the second restaurant's opening the one hundredth McDonalds was opened. In 1961 Ray Kroc bought the rights to the McDonalds franchise for a meager 2.7 million dollars. To pay this massive sum at the time he had to mortgage his house and take out numerous loans that would eventually cost him 14 million to pay back. After he bought the rights to the name and the company he forced Dick and Mac to remove their name from their original restaurant. But he went even further when he opened up a McDonalds restaurant a block down the road trying to put them out of business. Also that same year Hamburger University was opened.
Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)
McDonald’s Golden French Fries, KFC’s Tender Chicken, Subway’s Scrumptious Subs, Taco Bell’s Mouth-Watering Tacos, all of which and more Americans devour on a regular basis. Though food items such as Tacos and Hamburgers were introduced in the late 19th century- early 20th century, fast-food restaurants however did not come into existence till’ early 1920’s. The first fast-food chain was opened in 1921 in Wichita, Kansas. They opened up selling burgers, fries and cola all for a mere price of 5 cents. Fast-food restaurants however did not become popular until after World War 2, when America officially becomes a fast-food nation. White Castle’s founder Walter Anderson’s business model was to have limited amount of choices in immense volume at a low cost. On top of this, the new hamburger restaurants were to serve their customers at lightning quick speed. All of which that creates the business models of fast food franchises, all over the world today. On the other hand the McDonald brothers introduced the method of making food at a low production cost. Making the food the customer eat low quality but still be giving costumers mouths tastes of heaven. Millions of Americans everyday munch on fast-food; although a vast number of Americans detests the fast food industry argue it has led to obesity and frailty in America. On the other hand numerous Americans argue saying that the Fast-food chains have boosted the unstable American Economy and continues to produce jobs compared to many America corporations who outsource their jobs. This brings up the question, is the fast food industry a devil or angel to this fast food nation?
Ray Kroc was a shrewd entrepreneur who was all business. When buying out the McDonald’s brothers from their partnership the brothers had refused to sell Kroc their first store “The Big M”, Kroc then opened up a McDonald’s right across the street and drove them out of business. Not only do franchisees operate under the McDonald’s name but they also own the land they operate on which puts McDonald’s into the real estate business as well as the fast food business. This quote from Kroc puts into perspective how shrewd of a businessman he truly was, “If any of my competitors were drowning, I’d stick a hose in their mouth and turn on the water,” he said. “It is ridiculous to call this an industry. This is not. Th...
Events of the early 20th century enabled the creation of the fast food industry. While the first fast food restaurant is often considered White Castle,
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
Typically the fast food industry is associated with urban development, franchised operations which become chain restaurants across the globe that offer standardized meals, so that consumers can enjoy their favorite meals anywhere (Borade, G. (2012). Tracy V. Wilson states that McDonald’s was the first fast food restaurant to utilize a speedy assembly-line system to prepare food when the McDonald brothers opened up a redesigned restaurant in 1948, in which other chains followed a couple years after in the 1950’s (Wilson, n.d.). The speedy delivery made McDonald’s the largest fast-food chain restaurant in the world
Obesity is a big social issue in America. Due to the popularity of fast food and other unhealthy foods, more and more Americans are developing health diseases and disorders. We should be getting the correct daily nutrition amount, but because of our fast paced lifestyles we sometimes do not have enough time. Fast food restaurants make it possible to grab a meal and go. We often do not pay attention to the nutrition amount, but are simply looking for a quick bite to eat that will fulfill our hunger. Fast food is assisting in the increase of obesity in America (“Phrase” par.2).
When society thinks about the local McDonald’s, they probably do not think “innovation’. That is because everyone has become accustomed to the many novelties that McDonald’s has introduced over the years. Some people do not even know that McDonalds was the leader in innovation being the first major international fast food restaurant, with the first drive-through window. What many people do not realize is that McDonald’s continues to drive innovation in fast food. Some times the innovation is well advertised, but other times they are designed so that customers will never even notice (Ritzer, 2004).
McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over
At the time, Ray Kroc was selling multi-mixer machines for milkshakes and McDonald’s had already purchased eight of his machines. Wondering why this restaurant was using eight of his machines, he decided to visit the restaurant and was really taken back by how efficient the restaurant was being operated. Being a businessman himself, Krock eagerly spoke with the McDonald brothers about expanding their operations towards Chicago and the east coast where Kroc was from. Reluctant at first, the brothers eventually agreed to let Kroc handle all operations of franchising and in return Ray Kroc would give the McDonald brothers half of the sales. Kroc had a bigger vision of expanding all over the states, and becoming the number one fast-food chain in America. He wanted to perfect the production side of the operation and offer the same consistency in the food that McDonald 's offers anywhere in the states. In 1955 Kroc opened McDonald’s System, Inc. Now Kroc was able to not only run his own restaurant but also find other franchisees and expand the business even
Children today are suffering from both verbal and physical abuse, but a form of child abuse that is being overlooked is feeding children fast food on a regular basis. The leading cause of obesity in America is bad nutrition, and part of the cause of bad nutrition is the fast food industry. People do not realize how bad fast food actually is for the body, it creates bad habits for children by allowing them to think putting poison in their body is okay. Continually feeding fast food to children is abuse because of the sugar intake, weight gain and mental problems the fast food brings.