Company Overview-
Henkel AG & Co KGaA (Henkel) a German based company with business interest in home care and laundry, adhesives, surface and sealants products, cosmetics, and toiletries. The company operates worldwide. Henkel is headquartered in Dusseldorf - Germany.
SWOT Analysis
A broad and diversified portfolio adds stability to revenues by reducing business risk and enables Henkel to grow at a consistent rate. However, rising inflation could increase the company's operating expenses, which, in turn, could reduce its profitability.
Strengths
Broad product portfolio with strong focus on big brands
Strong orientation towards R&D
Focus on core businesses
Weaknesses
Overexposure to Europe under unfavourable economic circumstances
Opportunities
Focusing on emerging & developing countries
Growing personal care products market
Positive market growth for the laundry & home care division
Threats
High inflation can lead to substantial rise in the operating cost
Increasing competitive pressure
Changing global retail scenario
Strengths
Broad product portfolio with strong focus on big brands
Since its inception about 135 years ago, Henkel has developed a strong product portfolio comprised of mutually complementary activities. The company is primarily engaged in the manufacture and supply of laundry and home care, cosmetics, toiletries and adhesive products. The laundry and home care products include a complete range of domestic care and cleaning products such as heavy-duty detergents, softeners, laundry conditioning items, dish washing items, floor and carpet care products, and bath and WC cleaners. Henkel, through its cosmetics and toiletries division, is engaged both in the branded consumer goods segments of hair care, oral...
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...ive global marketplace which is experiencing a trade concentration and the emergence of large-format retailers and discounters.
With the emerging trend towards retail and trade consolidation, it is increasingly dependent on key retailers.
Some of these retailers have a greater bargaining strength than Henkel. They may use this leverage to demand higher trade leverages, discounts, allowances or may be slotting fees, that could lead to sales reduction or decline in margins. Henkel may also be negatively affected by changes in the policies of its retail trade client, such as inventory/ de-stocking, limitations on display/ access to the shelf space, delisting of items and some other possible conditions. Amendments in the procedure and policies of its retail trade clients and increasing dependence on key retailers in developed markets may adversely affect its business.
In the production of T.W Sherrin’s products there are a number of upstream suppliers that contribute to the success and marketability of the brand. The major suppliers of production materials include an Australian tannery company and an Indian latex company. Together they form the basis of the Sherrin product range. Add to this a packaging supplier and marketing firms and it is no wonder why this company is so successful in business-to-business trading.
The retail giant’s policies to offer lowest prices on the market is one that gives the company an upper hand since it can leverage on its massive economies of scale, but ultimately the low prices throw the local economy into turmoil. The many small businesses within the regions find it extremely difficult to compete with the low prices offered by the retail giant, Wal-Mart. According to Wolff-Mann (2016), the opening of Wal-Mart in North Carolina resulted in a 30% drop in the sales of a 44-year-old grocery store. Whenever the grocery store cut prices to retain its clients which were being lost to Wal-Mart, the giant retailer would always undercut or match the price. This unfair practice led to the close down of the store, while other businesses in the region succumbed to the stiff and unfair competition. Therefore, when Wal-Mart moves into a small town, things do not get better; the company introduces unsustainable economic models which makes thing worse within the
The success of Wal-Mart is so great, that many people believe that Wal-Mart is becoming a monopsony . Suppliers are forced to deal with Wal-Mart because of the large percentage of sales at Wal-Mart cash registers. As such, Wal-Mart also has the ability to dictate prices of the goods it receives from the suppliers. Every day, more and more retail stores close their doors for good because Wal-Mart controls such a huge margin of the retail sector.
Analysis: With one of their main issues being sustained profitability, Wal*Mart is at a critical time in their life. They are no longer the hero, a place commonly reserved for competitors striving to be number one, because Wal*Mart is number one. No one can debate how effective they have been in getting here. Through their focus on superior technology and low cost leadership, Wal*Mart reigned supreme. They are redefining Porter’s five forces model in the discount retailing industry, and are in the enviable position of having first mover’s advantage. Yet this blessing is also a curse. By virtue of their efficient, effective system and its proven success, companies like Kmart and Target are watching closely and both emulating and improving upon this system. An analysis of the five forces model will show Wal*Mart’s main competitive advantages in supplier power and barriers to entry. A look into their distribution centers and how they have been instrumental in reducing supplier power will be followed by an analysis of how effective first mover advantage has been and where they must take it next.
...o renegotiate credit agreements with banks. However, the liquidity was a result of structural changes and would not bring significant effect to the company because it is unusual and infrequent (the extraordinary credits of $15 million fall in this category also). The financial report must be consistent year-by-year. A company should do the same or similar activities, especially operating activities, to generate “money” every year and recognize “money” as its profit. However, this is not the case for Harnischfeger. We are doubtful that the company will perform well in the future. The company recorded modest profit this year because it reduced operating cost not because it increased operating revenue. Since Harnischfeger did not generate its profit by operating activity, it would be too risky to predict if its stock price will reach $6.00 per share in the 1986-87.
Rohm & Haas is a diversified chemicals company. Its industrial chemicals division manufactures maintenance biocide products to the metal working industry. The company enjoys a healthy 30% market share with its Kathon 886 MW in the Central Systems segment. Rohm & Haas has recently launched Kathon MWX to target 150,000 customers in the Individual systems segment where the market for biocides is underdeveloped and has little competition. A large part of the customers use substitute products such as deodorants and bleaches with little effect on microorganisms.
Wal-Mart’s competitive environment is quite unique. Although Wal-Mart’s primary competition comes from general merchandise retailers, warehouse clubs and supermarket retailers also present competitive pressure. The discount retail industry is substantial in size and is constantly experiencing growth and change. The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition.
Grady improves the health of the community by providing quality, comprehensive healthcare in a compassionate, culturally competent, ethical and fiscally responsible manner. Grady maintains its commitment to the underserved of Fulton and DeKalb counties, while also providing care for residents of metro Atlanta and Georgia. Grady leads through its clinical excellence, innovative research and progressive medical education and training.
For over half of a century there has been major changes made in the retail industry. Retail stores are no longer just selling the regular items – electronics, clothing, home supplies – that are used during everyday life. Today’s retail stores have evolved; now selling groceries, offering auto services and includes built in pharmacies where customers are able to order and pick up their prescriptions. Thanks to an advancement in technology, they even give consumers the option of shopping online whenever and wherever they want. That way they can either pick them up at their local store or have them shipped directly to their home. Retail stores also give customers the opportunity to price match with the ads of their competitors. Shopping has become much easier, however, this transformation would’ve never taken place if it weren’t for one store in particular: Walmart. At the moment, Walmart is known as the world’s largest retailer in the
Generally, suppliers to retailer have monumental supply chain with little room for change. Companies account stronger for customer needs, depleting the cost of efficiency.
However, this company consists a lot of brand for their all products. For example, Cocopie, Golbean, Mum’s Bake, Lot100, Koko Jelly,
The rivalry aspect of Porter’s Five Forces that influence’s the grocery industry finds that there is a high degree of competition for consumer’s business among the dominate retailers as well as those companies trying to take any share of the market they can get. The large retailers engage in intense competition among each other as well as other stores that are competing for sales. Price wars drive down the profit margins for individual items and new and improved store design to bring in customers increases fixed cost. Improved distribution lines affect distribution and storage cost is competitive adjustments that the major retailers use to stave off the increasing competition. The last area of rivalry that the major companies use is the relationships they have with their suppliers to sign exclusive deals or lower cost than those prices paid by competing firms. As more retailers such as Wal-Mart and Target add groceries to their sales floor the competition increases as well as the stores that offer individual grocery items in their stores such as Dollar General, Walgreens and CVS. The grocery rival...
Best Buy, though a firm in the general retail industry, is a major player in certain sub-industries that
2. Organized Retail: The emergence of organized retail have lead to more variety with ease in browsing, opportunity to compare with different products in a category, one stop destination (entertainment, food and shopping) etc, which is playing an important role in bringing boom in the Indian FMCG market. Currently the modern trade is capturing 5% of the total retail space, which will increase to 10% and 25% in 2010 and 2025 respectively. Also, as the credit card and organized retail trend picks up, people won’t think much while buying and buy more.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.