Health Promotion Theory And Consumer-Based Model

Health promotion theories created by the study of behavioral and social sciences such as psychology and sociology, borrowing elements from activities such as marketing, management and consumer 's behavior. (Davies & Macdowall, 2006) Different approaches in conjunction with the needs of each combination led planners create and design altered models with varied origins and methodologies. Basically, among the different types of healthcare planning models, there are two main categories which can be identified; the practitioner-driven models, and the consumers-based model. “Internationally, the best known of these planning models is the PRECEDE/PROCEED model developed by Green and Kreuter (1999).” (Davies & Macdowall, 2006, p. 25) Consumer-based

The developing of the innovative consumers-based model focuses mostly on improving quality of life emerging from the continuing education of the population giving a possible advantage comparing to conventional health strategies due to the knowledge data collected on the consumers. (Neiger, et al., 2003) Besides, marketing driven planning has the potential to minimize failure risk as is taking into account consumers want and need goaded healthcare organizations to competitive advantage by investing and focusing in specialized products, acting by following the “findings from consumer marketing surveys, cost and availability of ingredients, and fit to the company’s manufacturing facilities.” (Bartholomew, et al., 2011) Evidence from the literature proves that changes in the marketplace lead managerial decisions to focus in new consumer-directed products designed to engage patients economically in their own healthcare decisions. (Bonney, 2005) At least four major factors have contributed to these: (1) federal government policy, (2) the economy, (3) the decreased supply of physicians and hospital beds, and (4) the cost of drugs. (Bonney, 2005) Financially, Health education leads to increase profits. Consumers by educated about healthcare issues and possibilities, gradually become more active and