What guiding principles can help hair salon businesses to improve their performance? Attract More Clients According to Chad Halvorson in Business & Trends
Oct. 16
Create promotion; Give current customers the opportunity to earn rewards for bringing in friends, family, and even strangers. They can offer discounts on services, free products, or consultations—anything to get new people in the door. Likewise, they can offer new clients discounts in order to eliminate their fear of the unknown.
Different clientele target. Offer competitive prices on haircuts that most customers go to barbers for. Divide salon in to portion were there is a portion for children because it will also help the stressed-out busy moms and dads relax a little when they come to get their hair done, and this might also boost the sales of the salon because they may end up cutting the kid’s hair as well. The only caution with this is that the kids’ area of their
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Salon clientele expect a certain level of service—a certain level of luxury—or else they’d be going to a barber or one of those places hidden inside the big box stores. They can use a higher price point to actually set yourself apart from the low-cost competition and create an air of exclusivity.
Identify a Niche and Dig In
Whether their niche is organic products, catering to busy moms who just need to get away from their kids, finding it can mean the difference between success and failure.
Ideally, they should do their market research before they ever open their doors. They should take a look at the salons that are around their potential business and what they offer. Can they spot any gaps they aren’t filling? Can they compete with exclusive offerings, top-tier services, or price point? They should make the effort to really identify what their market is missing and then do their best to fill that hole.
Invest in their
Salon Success, by Pivot Point, is a textbook to help you understand all of the communication skills that go into working in a salon with clients. You have to keep them happy and coming back. A lot that goes into this. This book really helps you understand yourself and gives you tips to help you with yourself. You need to take care of yourself before you can help others. Before reading this, I thought it would be pointless, because I thought I knew everything they were going to teach me. But I was wrong. This book breaks everything down so you can see everything that goes into working in a salon. I learned a lot from each chapter.
demonstrate that the agency is not about greed in order to draw in more customers. Having a
This job is said to be “a job that provides a helpful service which that means that it cannot be accomplished by automated machines” (Beautyschooldirectory-.com). We all need haircut, manicures, pedicures, facials, waxing, perms, relaxers…etc. We simply care about our physical, about our looks and about what people say. We all want to be up to date with all the new trends, some people it is a demand. It helps them feel better about themselves. But the good thing is that not everyone is capable of doing this, because a licensed is required to do those services listed above by law. Where ever you go, there will always be a spot for a cosmetologist. The job security of a cosmetologist can be described now days as “The harder you work, the more you make” (www.jobmonkey.com). Everything depends on the person, and how much ambition you have to
When its time for a trim, a new style, cut, color, manicure, or makeover, almost everyone goes to their local salon to see a cosmetologist. What is a cosmetologist? A person licensed to provide cosmetic treatments to the hair, skin, and nails; one trained in cosmetology. (Merriam-Webster dictionary) Well then, what is cosmetology? Cosmetology is the professional skill or practice of beautifying the face, hair, and skin. (Merriam-Webster dictionary) Someone with a cosmetology license may become a makeup artist, a salon manager, a wedding or event stylist, or they could work in labs to develop beauty products. While these are all wonderful career paths, the main focus, and most known cosmetology career, is a hairstylist. Although the job may seem simple enough, there is a long process to becoming a professional cosmetologist, and many people over simplify the career of a hairstylist. To become a licensed cosmetologist, one must go to cosmetology school, take a State Board exam, and earn
Dollar Shave Club (DSC) is a subscription-based direct-to-consumer business that has been a distributor of razors and cosmetic shaving products since its launch in mid-2011. The company operates minimalistically by offering three primary subscriptions of razor blades, with the option to purchase add-ons, every month. The three different levels of membership operate on tiers of quality - a simple two blade $4 option The Humble Twin, a popular four blade $6 option The 4X, and the premium six blade $9 option The Executive. Each subscription includes a compatible handle and arrives in a small cardboard box at the member’s location on a monthly or bi-monthly basis ("Dollar Shave Club.").
Mary Kay Cosmetics is a company known for providing women with exceptional opportunities for professional achievement and economic success and rewarding women for their success. Mary Kay Cosmetics uses several programs to motivate, recognize, and develop its beauty consultants, which include recognition in a monthly magazine, annual events, gifts and prizes and most importantly, financial incentives. At the heart of the financial incentives Mary Kay provides is the three car programs offered to beauty consultants at different stages of their career. The car programs have proven to be effective motivators; however the costs to the company have skyrocketed as the number of car winners as a percentage of beauty consultants has doubled, despite increases in program qualification requirements. The VIP car program is the main cause of concern for May Kay because of the large number of leased VIP cars, high interest rates and insurance premiums, and large losses on cars in service for short periods of time. Mary Kay's top management is now faced with finding a solution to rising program costs of their powerful incentive plan while maintaining sales force moral and motivation. The key issues that must be considered in finding a solution to the high costs of Mary Kay's Marketing Plan are how beauty consultants will respond to changes in the incentive plan and how implementing the necessary changes will affect the sales force.
In addition there were six booths in total and waiting area as well as ash bowls dryer station and bathroom. At this location booth rent was $150 dollars, but the stylist is given a key and allowed to come at there own leisure. The price includes shampoo, conditioner, latex gloves, sane towels, and shower caps; therefore, any other supplies must be provided by the client. In addition, Dezi expressed that she does not micro manage her stylist, because she was once a stylist before; therefore, allows her employees to set their own prices and allows free dress. Due this style of structure, I noticed that the salon had a relaxing vibe and although she does not offer any educational course as a owner and professional stylist she is willing to help her fellow coworkers in
Unlike a typical salon, booth rental derives from the stylists. Stylists tend to have strong connections with their clientele due to the fact that hair care requires consistent attention and also the consumer can easily judge the quality of one’s hair (Barreto, 10-11). Due to this, stylists with a strong clientele are in high demand, which leads to an increase in competition, thus ultimately creating a booth rental system. In a booth rental system, the stylist pays a base fee, or rent, to the salon owners, and whatever profits they can generate from this are kept for them.
Having long, healthy hair could possibly be one of the envied genes amongst women. Many women take supplements or undergo surgery to provide them with the added confidence of having luxurious hair. Although, those methods have been proven to work, there are many other less invasive methods available for obtaining beautiful hair. The use of hair extensions have become a popular trend in today’s society. Many celebrities, TV personalities and even politicians have owned up to adding a few hair extensions here and there. Hair extensions can be used to add length and volume to thin, short and receding hair. However, finding a beautician to install them can be bit pricy for the average individual. Being able to install them on your own can not only save you thousands of dollars a year in salon costs, it can also be used as a trade to make some additional cash on the side.
A salon is not always a pretty and peaceful sight for those working there. At times, a
“You are a black goddess when you come out of the hair salon” (Lewis). However, a hair salon must be able to attract people without seeing any hairstyles. A small hair salon in Baton Rouge named Naavah Hair Studio has been in service for almost two years under the direction of owner/stylist Cathy Sims. There is also one other lady working there as a stylist, as well as the owner’s daughter as a make-up artist. Yet, Naavah Hair Studio has not been bringing in enough clientele to uphold its full potential. Thus, the business is not making any profit. The best way to increase the hair salon’s clientele and income is by developing new methods of advertisement.
Ramp up sales efficiency by training sales professionals to spot their customers buying styles and offer customised sales pitches.
The practice of improving the beauty of others may seem insignificant to some but for those in process of studying the cosmetology industry take great pride in the work they hope to produce. Hair stylist and nail technicians improve the way people look and feel about oneself to better improve self confidence; cosmetologist strive to do the best they can to achieve the look that their client may be searching for. However, these techniques must be taught thoroughly and without the proper teaching techniques, the upcoming cosmetologist may feel behind and uncertain about their abilities when performing on clients. Without the proper and professional ways of teaching, the student struggle to ever gain success in the business; this business builds only from the repetition of great work and failing to achieve the overall style of the desired look from the client will result in a failing business. The search of finding a successful and up to date school requires more work than one may assume.
Can you think of the last time you got your nails done and what it cost you? Maybe you got a nice deal and were able to get a manicure for $10. Now what do you think it cost your stylist? Maybe just an hour of their time? Well what if I told you that your local nail salon is most likely one of the most dangerous places in your local neighborhood. This is the case for stylists in New York City like 20-year old Jing Ren, the only city where nail salons are more popular than Starbucks. Workers’ days start early, waiting at the corner of a street to get picked up and transported from the outside boroughs of New York into the Manhattan. The new workers start off having to pay for the job, usually a $100 fee and continue to work for no pay for a few weeks or even up to 3 months or whenever the owner feels that they have proved themselves. Even then they earn very little and if they’re lucky they may
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.