Globalization Of Culture Essay

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1. Explain the concept of culture. Why is it important to avoid ethnocentricity and gain cultural literacy? Culture refers to the collection of values, customs, and attitudes of a group of people belonging to certain area, country or a place. It shapes individuals’ habits, knowledge, experiences, and their perspectives. It is important to avoid ethnocentricity since it creates a bias in which, one views their own culture to be superior over other cultures. In the age of globalization, such single-minded bias can prove to be costly as it can lead to undermining positive characteristics of other cultures. This in return can create negative relationship with citizens from other cultures as well as their governments. Rathe one should strive to acquire cultural literacy which refers to “detailed knowledge about a …show more content…

In cultural diffusion, changes in culture take place gradually overtime and naturally as new traits are accepted and absorbed willingly by the culture in question. Whereas in cultural imperialism, countries like the U.S. replace traditions, folk heroes, and artifacts of the culture in question. This has led to countries reacting differently across the globe. Whereas the French people oppose the products of Walt Disney Company, Chinese children view the mascot of McDonald in positive characteristics. 3. How might a company benefit from the globalization of production? With the globalization of a product, a company might benefit in many ways. First, by sifting its production or services overseas, the company can reduce its overall production costs due to availability of low-cost labor. Second, working collectively with other companies overseas allows companies to access technical knowledge or resources that are either unavailable or are too expensive at home. 4. Compare and contrast the business environments in China and

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