From Slacktivism To Activism Analysis

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In “From slacktivism to Activism,” Evgency Morozov helps his audience to people who want to create any group on Facebook of any type for instance social awareness. He also directs these groups how to get their followers or group members to make change. He targeted the users of group members. His purpose was to make the groups more challenging so Facebook members have to master their social identity. Some of them when they join the group, they do not really participating as much as they could because, they thought the other members are doing the work, so they don’t really care to participate. Morozov uses the term “social lofting” to show how large groups reduce the separate pressure on others. Sometimes it is hard to make too many people participate

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