"It’s a question that’s been asked since the dawn of time: who do women dress for?"
At first it was men, and now it’s the media.
(Fashion Journal Resources. 2017)
A strong, dominating industry that controls the public sphere is fashion. For a centuries fashion was the be-all and end-all of society, fashion designers controlled the trends, whilst models controlled who wore them; and yet with the addition of social media, now the fashion industry is being controlled too. Fashion is known to be one of the 7 most influenced industries by social media. (Carranza, A. 2015). In times without social media, fashion focused on runways, celebrities and public appearances. Although, it has always held a global reach; with the addition of social media,
The transition of technology from generalised media to social media has been vitally important to those businesses within the fashion and beauty industries. (Cassidy, E. (2018)). Technology is continuously evolving, starting with when the internet was first developed and now with the introduction of Web 2.0. (Cassidy, E. (2018)). Industries such as the fashion industry has had to adjust itself to meet the needs of the new emerging world. “Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online.” (Beal, V. (2018)). Web 2.0 is known for its social nature with the introduction of social media, thus making it the most influential concept to the fashion industry. (Fateh, A.
(Cassidy, E. (2018)). This is evident through the integration process of social media into branding and advertisement schemes. One example of this is Hi Smile; rather than producing a successful TV advertisement campaign like Nike (Just Do It), Hi Smile incorporated Instagram influencers in their marketing campaign. “A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.” (Pixlee Resources. (n.d)). This was a successful move for Hi Smile and resulted in increased sales and interest, hence why the brand grew from $20,000 to $40million. (The Entourage Resources. (2018)). Thus, proving that social media marketing, targeted to a specific audience can be successful, and compared to the older marketing strategies it can be said that social media has changed the fashion industry for the better. (Gilliland, N.
In the article, “The Fashion Industry: Free to Be an Individual” by Hanna Berry, Berry discusses how for decades women have been told to use certain products and that if they used those products they would be beautiful. Women over the years have believed this idea and would purchase items that promised to make them prettier, thinner, smarter and even more loved. However, in reality it was never what they wore on their bodies that helped them be any of those things; but what it did help with was to empower women to become fearless and bold by what they chose to wear on their bodies as a form of expression.
In recent years, the realms of marketing and public relations have changed. Branding has become an increasingly important tool for businesses. As described in Kleppner’s Advertising Procedure, attributes of a successful brand include recognition, differentiation, imagery, and the ability to link all brand communications to that brand (Lane, King, Russell, & Kleppner, 2005 p. 639). In 2016, branding also means having a strong presence on social media. Lisa Ostrowercha describes social media as another way “… for your brand to share its personality with the masses” (Ostrowercha, 2016).
We can also have just as much presence as most startups and mid-size companies and products. Social media tools have leveled the playing ground and enabled us to reach incredible heights, at the cost of our time. Some researchers indicate that one can decide what face to show to the world, while positioning self for success through the personal branding
The most obvious prospect is that the “Sociological Imagination” which is released by the sociologist C. Wright Mills (2010). “Sociological Imagination” is an idea that connects the everyday life with the social network deeply. In other words, plenty of social issues are not only caused by individuals but also associated with the whole social structure and patterns. In this essay, the theory of Mills would be applied to display two different aspects that how fast fashion becomes a social issue. Firstly, fast fashion provides a great deal of job opportunities in developing countries and which leads to the awareness of workers’ rights in these countries.
Many of us are quick to follow fashion, fame, and fluff of the new age stuff, without considering the consequences of technology, social media, and peer pressure from access. The cost of demand is at an all time high, leaving common sense in the dust of lust. We gotta
This industry encompasses all garments and accessories such as shirts, pants, jewelry, and watches among others. The estimated market value of this industry sits at $352.4 billion dollars, which takes in to account seventeen major players in apparel and accessories (“The World’s Biggest Public Companies”, 2016). The fashion industry is a regarded as a very important one due to its large role in daily life, especially in developed countries, and is one that fluctuates often with new trends
The Fashion Industry can be described as a glamorous world with cameras flashing, beautiful models strutting down the runway, in stunning and grand designs. What really goes on behind fashion’s dolled up doors is only an illusion compared to what reality is. Beautiful people, stylish clothing and timeless sophistication all make up the illusion of the glitz and glam of the fashion industry, but behind the curtains countless of models and designers constantly fall victim to this industry’s ever changing wrath. Fashion can be defined as a popular trend especially in styles of dress, ornaments or behavior. A model is a person who poses or displays for art purposes, fashion or other products and advertising. Fashion models are used mainly to promote products focusing mostly on clothing and accessory. The two main type of modeling in the fashion industry is commercial modeling and high fashion modeling. High Fashion models usually work for campaigns, designer’s collections and magazine editorials for high fashion designers. Runway modeling also known as “catwalk modeling” is displaying fashions and is generally performed by high fashion models. In my research paper, my main focus will be the multiple effects on high fashion models based upon the industry’s unregulated standards.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
More and more college students are developing strong feelings of depression due to the spectrum of social media. The word cyber bullying may come into one’s mind due to hearing the two phrases: social media and depression. Cyber bullying is still existent, but depression amongst college students is coming from younger people seeing other peers pictures and videos from a social event that they attended. “Social media is a really easy way to feel excluded. Facebook, Instagram and Snap chat make me hyper-aware of the activities I wasn’t invited to partake in, and less involved in the activities that are actually in front of me”, said Lily Osman, 18, a student at Franklin and Marshall College. “Anxiety makes me feel as if I did something wrong,
Technology has come a long ways from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier. The influence of technology has made an impact on social media. Social media has impacted the society in many ways. Whether it is the life of an individual to how successful a company is going to be. Social media is not just about tweeting about what you just accomplished or instagraming what food you are about to eat at a very nice restaurant. The uses of social media is way broader. Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society has certainly come from a long way. Social media is influencing consumers in what they are going to buy next. Social media is helping businesses to become more aware of their impact they have on they customers. Social media has a big presence for an individual and a business. This research paper is going to be over how social media impacts an individual. Then it is going to be about how much of an impact it has on businesses. Afterwards it is going to go over the pros and the cons of social media in society. Then this research paper is going to conclude on where social media is heading towards in the near future and so on.
Fashion has great importance in the modern world because it helps build confidence, it is the only way you can differentiate yourself from the rest of the world, being different makes you stand out.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Fashion is a controversial issue in society nowadays. We live in a consumerism advanced era in which whether following fashion trends or not has become a debatable point. Many people believe that it is important to follow fashion trends. For example, Lord Chesterfield once said, “If you are not in fashion, you are nobody.” The question is why fashion should be an essential matter of concern to all of us. As far as I am concerned, each person should be able to decide if one wants to follow a trend or not.
The word media is derived from the word medium, signifying mode or carrier. Media is intended to reach and address a large target group or audience.