Farmers Insurance Internship

Term Paper My internship with Farmers Insurance has been an incredible experience. I have met fantastic, helpful people and gained so much knowledge. I have not only learned about marketing and the insurance industry, but have learned quite a lot about business, as well as better methods to run an office. There are several lessons that I have learned throughout this experience. My progress report went into some key lessons I have learned including; good customer service, different ways to sell and how important marketing is to business success. Below are additional lessons I have learned over the course of my time there. The first key lesson I learned was better time management. During the first week of my internship, I was thrown into a

It is a key component with any marketing plan. By repeating a slogan, agent’s name, company name, or message to potential customers, you are increasing the likelihood that they will reach out and call your company with a sincere interest. We have put another marketing plan into place that touches consumers multiple times. First, we target specific neighborhoods and send them a letter with a handwritten note, as well as a client sheet to complete to enter their interests. Next, we distribute door hangers at each home which includes a calendar with Farmers information. A few weeks later we contact the customers who had received our information earlier. Touching consumer’s multiple times in various ways of communication has seemed to pay off for Farmers thus far. We have received more quotes in the months following the initiation of this program, than in the

I will also call or email our existing clients who have not yet asked for information, but who may not realize that are able to save money by upgrading or changing their policy. Cold calling is entirely different as I am given a purchased targeted list of prospective customers, who may not be interested in hearing about insurance at all. This part of my job is the least pleasant. Many times people will hang up or cut me off. Many people are annoyed by phone sales people, although now and then I will get a lead for future