Explain The Marketing Mix Of John Cadbury

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Recommended: The concept of'marketing mix' and its elements

INTRODUCTION
Before discussing about the marketing mix i would like to explain the meaning of market and marketing in brief.
MARKET - According to prof. chipman market is not necessarily to a place but always to buyers and sellers who are in direct contact with one another.

MARKETING - Marketing is a process of identifying the needs of consumers , manufacturing the products according to their needs and wants and then distributing the products to the consumers where they want and when they want. Thereby creating the place and time utility.
Marketing starts before the product is manufactured and continues even after sales, in the form of after sales services.

MARKETING MIX
Marketing mix basically refers to the 4 elements which are called the 4P 's of marketing.
They are:-
PRODUCT MIX
PRICE MIX
PLACE MIX
PROMOTION MIX
Now i would be discussing all of these elements. …show more content…

Now we know the meaning and the characteristics of marketing mix and now i will be discussing the marketing mix of the cadbury company.
John cadbury, the founder of cadbury company was born on 12 aug. 1801. About 200 years ago he started selling chocolate & cocoa with other glossary in Birmingham.
Then in 1948 cadbury came into India with its products.
Cadbury has a wide variety of products. Not only the wide variety of products but also it has strong product lines. Some of them i would be discussing. The product line of chocolates, biscuits and beverages.
Cadbury has a very wide variety of chocolates ranging from normal to high priced one 's.
In another product line of biscuits it has premium oreo and in another one of beverages it has bournvita.
PRODUCT MIX As already explained product mix refers to the combination of various features related to product or services. These features are branding, trade mark, labelling etc. So these features of cadbury

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