Example Of Ethos Pathos Logos

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Thirst for the Extraordinary We are in contact with marketing tactics daily, even though we may not even realize it; from every print ad, commercial and even product placement in television shows and movies are used to subliminally to make people want it and need it. Per The Mercury Reader assembled by Maren Clegg Hyer, Ph.D. explains the Aristotle‘s art of effective persuasion and the Greek triangle mode of rhetoric of pathos, ethos and logos to determine that this ad is indeed effective. Ads can elicit many emotions and rely on our reactions to make sales quotas. It can send strong emotions to not be left out, and a hurry and join the crowd, it can emote a desire to come along and join the fun. In Perrier’s “Thirst for the Extraordinary” commercial by the directors Fluer & Manu, from You Tube is effective because and relies heavily on pathos and ethos, it lacks any logos although the commercial involves no logos, it has what is called the “bandwagon” fallacy, so it is very effective and extremely persuasive in its purpose to sell Perrier water. …show more content…

Then the emerald green balloon passes by gorgeous waterfalls, and the camera pulls back to reveal many more hot air balloons. Then in the blink of the eye, the ad becomes a whimsical balloon race up to the top. It becomes an extraordinary journey with baskets filled with waiters, pretty girls, animals, and party goers all in hot air balloons racing up to the top. One balloon caught my eye; it is a balloon that is loaded down with a full band playing music while they ascend. When the balloons get to the top, they morph into glistening bubbles, then the camera pulls back and you see that they are encased in a sparkly green Perrier bottle which then explodes into the air. The ad was very emotional beginning to

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