The Ways Advertising Seeks to Influence Us

The Ways Advertising Seeks to Influence Us

The definition of media is:

The various means of mass communication thought of as a whole,

including television, radio, magazines, and newspapers, together with

the people involved in their production.

When you think of media you automatically think of adverts and as they

are a big part of media that is some peoples only thought of it. Yet

media is wide and varied from newspapers and magazines to T.V. and

mobile phones, in fact anything that allows a lot of people to get the

same information will be classed as media.

Colour, jingles and slogans

In media they use colours for association. For example when you think

of walkers crisps say cheese and onion you think blue or if it’s salt

and vinegar you think green. Another good example would be ITV you

would automatically think blue and yellow, colour association is a

very good way of making people remember or think more of the item

which possess that colour.

Two other good association techniques are jingles and slogans for

example when you think of a product you will probably get ether the

jingle or slogan stuck in your head. Jingles will get stuck in your

head because they have catchy tunes and annoying lyrics. The slogans

will get stuck in your head because the advertising companies will use

the same slogan for a long period of time and it will be on all their

adverts such as McDonalds with “were loving it”.

Famous ads the best and worst

The adverts you remember the most are the best ads because that is

there objective to make you remember it, it doesn’t matter if it is

the best or worst advert you have ever seen just as long as you

remember it. For example an advert I always remember is the diet coke

advert with the male window cleaner and all them women getting

11o’clock appointments so they could see him. I remember this advert

as a good one yet I also always remember the advert for impulse body