Cracking the Ethos, Pathos, Logos Code
Ethos, Pathos, Logos are three devices used in persuasive writing and is used for advertising too. Ethos is the appeal to character which is to convince someone of the character’s credibility. Pathos is the appeal to emotion which is persuading an audience by relating to their emotional side. Logos is the appeal to reason which is to persuade an audience by reason. Three videos exerted from the YouTube website uses Ethos, Pathos, and Logos in their history stories to appeal to the viewer to gain more followers and to get undercover history stories across.
The first video from Drunk History is called “Claudia Colvin and Rosa Parks” and it uses Ethos, Pathos, and Logos. The video uses Ethos because they are giving reasonable doubt about Rosa Parks by revealing the real story about the first person who refused to not move from the “only whites” section of the bus. They used logos within the story of the video by reasoning whether the fifteen-year-old girl should be the face of the N.A.A.C.P bus boycott movement. They concluded that she was to young and to dark. So, the president chose Rosa Parks. They use pathos because the story teller uses a choice of language by cursing in the video and this amuses the viewers
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They used Pathos because the person telling the story is “Drunk” and the appeals to the viewer by amusing them and making the short history lesson funny and engaging. They also use Pathos because each time they slandered one thing about each other they thought about the public’s view. For Example, “How would the people feel about him now if they thought he had female organs.” This appeals to the emotion of the people while at the same time they are reasoning whether who to vote for based on what is being said and this is the use of
In the “180” movie Ray Comfort outstandingly used rhetorical appeal throughout his argument in a thorough way to further grasp his audience’s attention. He used pathos, ethos, and logos during the course of his dispute of abortion and the Holocaust. Comfort uses pathos more frequently than the other two appeals, to plea to the audience’s heart strings. An example of when pathos was used was when
Effectively communicating an idea or opinion requires several language techniques. In his study of rhetoric, Aristotle found that persuasion was established through three fundamental tools. One is logos, which is used to support an argument through hard data and statistics. Another is ethos, which is the credibility of an author or speaker that allows an audience to conclude from background information and language selection a sense of knowledge and expertise of the person presenting the argument. The impact of pathos, however, is the most effective tool in persuasion due to the link between emotions and decisions. Although each of these tools can be effective individually, a combination of rhetorical devices when used appropriately has the ability to sway an audience toward the writer’s point of view.
An example of Moss’s outstanding usage of ethos, pathos, and logos is Jeffrey Dunn’s story. Dunn held an executive position at Coca-Cola in 2001, when the main company goal was to drive Coca-Cola into poorer areas. On a business trip to Brazil, Dunn realized that “these people need a lot of things, but they don’t need a Coke” and decided to push the company in a healthier direction. This choice led to Dunn’s eventual firing (491-494). This story not only appeals to pathos by getting to readers’ emotions, but also to ethos and logos because Dunn is a credible source and gives an authentic experience that adds to the credible feel of the article. (very good info./analysis, keep but
To begin, in the article “Parents Share Son’s Fatal Text Message to Warn Against Texting and Driving,” a parent who lost her son to texting while driving shares a heartfelt message with her local news station in effort to prevent the same events happening in the future. Her purpose is to convince those in her community to stop using cellphones while driving. She claims that she doesn’t want others to experience losing someone to texting while driving like she did. This author uses a combination of ethos, pathos, and logos to persuade her audience. She uses pathos to draw out emotion in her reader and she uses ethos because she has personally experienced the trauma of losing someone to texting while driving. She uses logos when she explains the facts and events surrounding the crash. Out of the three persuasive appeals used, pathos speaks the most to readers within this article. In the text, the mom of the deceased college
Pathos is a quality of an experience in life or a work of art that stirs up emotions of pity, sympathy, and sorrow. She uses this to connect to the people by bringing up her personal experiences in life. As shown in the speech, “My friends, we’ve come to Philadelphia- the birthplace of our nation- because what happened in this city 240 years ago still has something to teach us today” (Line 35-36).. Hillary says “my friends” as referring to the American people, she considers everyone as important and this causes people to feel good about themselves. Also, she uses allusion to show how the past still impacts our world today. Another device uses is point of view, “Teachers who change lives. Entrepreneurs who see possibilities in every problem. Mothers who lost children to violence and are building a movement to keep other kids safe” (Lines 104-106). The point of view is used in third person, and emphasizes her point that she is trying to make. This quotes is also pathos, she is connecting to real people and what they go through in everyday life. Pathos is one appeal that touches the heart of general people.
We see ads everywhere though-out our day even if we know it or not. Ads that make an attempt to persuade us one way or another. It could be to persuade someone into buying a product or even helping children that are in need. Either way, all these ads use certain persuasive methods, which include ethos, pathos or, logos, to get peoples attention. I saw an ad created by the National Association for Gun Rights. Obviously this ad is trying to let people that we have a right to have own guns. The ad shows a woman pointing a gun with the words “Mama didn’t raise a victim”. I’ve decided that the author was targeting woman that can presumably be victims of assault/abuse at any time. Given this information, the author is using pathos to let us know of the dangers that can be encountered at any given time as well as ethos because of the organization promoting the ad and even a bit of logos.
Inside out is a movie about a girl named Riley Anderson who is born with five emotions joy, sadness, fear, disgust and anger. These emotions are housed in Riley’s mind called headquarters. Each emotion plays a very big role in Riley’s life because they chose how she should feel during every second of the day since she was born. As riley got older things changed and her parents decided to move to San Francisco. Moving to a different state and city really made Riley’s life go downhill. Riley’s emotions fear, anger, disgust, and sadness were put into effect when she realizes she has to start a new school, and make new friends. Joy is displayed as a character who take charge and is always happy. For example, joys doesn’t like when other emotion
One of the most popular classical appeals of rhetoric is pathos, which involves the use of emotion to manipulate a reaction from the audience. Stein uses pathos within his article to convince readers to agree with his argument. Pathos is first used when Stein compares an adult male watching pornography to an adult male reading a young adult book. In modern society, pornography is a taboo subject that is shameful for one to admit to watching. Through the comparison of an adult watching pornography and an adult reading young adult book, the reader is required to associate the negative view of pornography with adults reading YA books. This use of pathos uses the readers’ previous views on pornography and manipulates it to support the argument of the
Pathos is an appeal to emotion, which both speakers used in their phenomenal speech. In “Speech to the Virginia Convention” Henry mentioned that if we have submission, it leads to weakness which means we are stepping on masculinity. He also used the word “slavery” which appeals to fear and the value of freedom along with the words chains, rivets, bind, and british soldiers in holmes. In bush’s
Pathos being the Greek word for “experience” is often called the emotional appeal because it persuades a person through their emotions and feelings. In my opinion, Pathos is the most important appeal because it causes the audience to identify as well as respond emotionally to the writer’s point of view, i.e., to feel what the writer feels. Apart from the emotional side, pathos has an imaginative side to an article or text as well. For example, President Obama’s speech on the assassination of Osama Bin Laden, Pathos is seen when he describes that day by saying ”The images of 9/11 are seared into our national memory- hijacked planes cutting through a cloudless sky; the Twin Towers collapsing to the ground; black smoke billowing up
Although logos and ethos was also presented the overall affective rhetorical strategy was pathos giving out the highest emotional vibe.
In a good article or speech, the author usually needs to balance his or her ethos (ethical appeals), pathos (emotional appeals), and logos (logical appeals) in his writing in order to persuade his readers or audience. The ethos is defined by credibility, which is to convince people to trust the speaker or the writer. The first thing to hold the attention of the readers is that the author has an authority in this particular field and is trustworthiness. The pathos is the impact of emotion. In fact, pathos leads an important role in a good article or speech because it will help to resonate the readers. Logos is based on how logically the writer presents in his article or speech. A clear, organized article or speech will prevent the readers to lose their interest if they are lost in the article or speech. These three different areas are called the Rhetorical Triangle, which needs to be complementary and balance. In Fredrick Douglass’s essay “Learning to Read and Write,” Robert F. Kennedy’s speech “On the Death of the Reverend Dr. Martin Luther King Jr.,” Martin Luther King Jr.’s “Letter from Birmingham Jail,” and Malcolm X’s essay “Homemade Education”, they all used ethos, pathos, and logos to establish in their articles or speech.
Logos was used to show how the blacks would be punished for a crime they were only accused of. If an African American was accused of a crime he or she would not get a fair trial to prove himself not guilty. “Protection of our civilization is a fair and calm trial of all people charged with crime and in their legal punishment if proved guilty.” The African Americans would not get a fair trial if they were accused of for a crime. The laws were determined by the white people as well as executions; so there is little possibilities of an accused black man to be pleaded not guilty. Washington uses logos to appeal to the reader’s mind by showing how unfairly treated the blacks were.
Not only written works, but also visuals: children’s cartoons, video games, television, movies, billboards, and the Internet all have persuasive communication silently woven in. Ethos has to do primarily with credibility. Ethos is an appeal to ethics, and is a means of convincing the audience of the character or credibility of the persuader or content. Examples of this in the billboard advertisement are the sponsors at the bottom: Baron Real Estate, the American Heart Association, the American Cancer Society, and the American Lung Association.
In the documentary, pathos is used to express the main idea by utilizing both the audio and visual tracks. In the audio track, the director puts in sad, slow music over the interview with artist, Lianne La Havas. This is a good example of pathos because it creates a sad environment for the viewer and makes the viewer view what Lianne La Havas says with a negative connotation. Another example of pathos comes from the visual track, through primary footage of an interview again with Lianne La Havas. The interview is about what goes into a song when the artist creates it. She says, You've spent a lot of time getting it right. You want it to be how you imagined it. How it was to you when you were making it in the