Example Of Ethos Pathos Logos

We see ads everywhere though-out our day even if we know it or not. Ads that make an attempt to persuade us one way or another. It could be to persuade someone into buying a product or even helping children that are in need. Either way, all these ads use certain persuasive methods, which include ethos, pathos or, logos, to get peoples attention. I saw an ad created by the National Association for Gun Rights. Obviously this ad is trying to let people that we have a right to have own guns. The ad shows a woman pointing a gun with the words “Mama didn’t raise a victim”. I’ve decided that the author was targeting woman that can presumably be victims of assault/abuse at any time. Given this information, the author is using pathos to let us know of the dangers that can be encountered at any given time as well as ethos because of the organization promoting the ad and even a bit of logos.

This tells us that she is not going to be a victim of any sort. She can be a victim of crimes ranging from being robbed to being assaulted physically or sexually. Mama could have two meanings. A literal meaning, which is that her actual mother raised her not to be a victim. Something else that was noticed in the ad was the Liberty Bell. The Liberty Bell symbolizes American Independence and liberty means being able to speak and act freely. Which leads us to the second meaning of the word Mama in the sentence. The word Mama could figuratively mean the United States as a whole. In the United States we have rights, one of them being the right to bear arms as stated in the 2nd