Essay On Customer Relationship Management

Customer Relationship Management

Customer Relationship Management primary purpose is customer retention and the firm’s profitability. This is accomplished through the use of personal, technology; in addition, different tools process, and activities. To be successful at customer relationship management the firm must be selective with their investments. The focus of customer relationship management shifted from just new customers to retaining the customers. This is to build up their loyalty to the firm’s brand. The relationship between the two impacts both parties and can be affected by individual and several transactions. This style of management emerged from relationship marketing which has focused on the lifetime connection with the customer. This type of marketing became popular in the 90’s because firms began to realize the value of their customers as tangible assets they could control.

Customer Relationship Management uses different technology to promote exclusive relationship for loyalty

On the x axis is the high class priority on the y axis is the low class priority. The r is the reserved vaccinations for the different allocation methods. When the r is equal to zero there is nothing left. The Standard Nesting and Theft Nesting have identical service levels at 99.2% for Class H and 97.7% for Class L. With the over ordering of the vaccine a health planner would be delighted. They would probably chose the first come first serve method. If the decision maker was looking to have higher service levels the Class H would be at 99.7% with Class L taking a hit by dropping to 97.2% with at least one unit saved under Theft Nesting. The same scenario can be down with the reservation of fourteen units under SN with the Class L going to 95.4%. The Partitioned Allocation methods the Class H would be the same but the Class L would drop to 88.6% with nineteen units